21st Century Fox to donate portion of 'Battle of the Sexes' proceeds to Women's Sports Foundation
As if you needed another reason to see "Battle of the Sexes."
Twenty-First Century Fox will donate 79 cents from each ticket sold during the opening weekend of its "Battle of the Sexes" film. A movie about the 1973 match between tennis icons, Billie Jean King and Bobby Riggs. The proceeds will benefit the Women's Sports Foundation -- founded by King to empower women -- representing the 79 cents that women in the United States earn on average for every dollar paid to men.
The media corporation is donating to support two initiatives in collaboration with Women's Sports Foundation. For example, the travel and training fund, which provides financial support for athletes with demonstrated financial need to receive the coaching, travel, and equipment necessary to elevate their performance to a higher level, and also to a high school curriculum for classrooms that address topics, such as gender equality, history of sexual revolution, Title IX and more. In fact, the curriculum will be made available to all high school educators along with a DVD of the film. Twenty-First Century Fox has already given over $1 million to the Women's Sports Foundation since 2014.
People are pretty excited about the news.
"Battle of the Sexes" opens in theaters September 22.