Live-streaming platform Twitch has come to a long-term agreement to renew its exclusive broadcasting rights partnership with multigame esports organization Team Liquid, the two parties announced Wednesday.
The deal continues a partnership that was first initiated in 2011, prior to Team Liquid's merger with Team Curse, which had partnerships with Azubu and Twitch before it integrated its teams into the Liquid brand in late 2014. More recently, investment group aXiomatic made a multimillion dollar equity purchase of Liquid in September. These two factors have increased the value of Liquid since the initial deal in 2011.
Financial details and length of contract were not disclosed.
"Team Liquid was among the initial teams that helped cement Twitch's role as the industry leader in live gaming video," John Howell, Twitch vice president of global partnerships, said in a statement. "We treasure the relationship we've built with [Team Liquid co-CEOs] Victor [Goossens], Steve [Arhancet], and the entire Team Liquid organization and look forward to continue working closely together for many years to come."
The agreement also includes deals with 1UP Studios and Liquid Media; the former has gained popularity in the last year as a freelance video production company in esports. Both of these properties are a part of the overarching Team Liquid parent organization, Team Liquid Enterprises.
The news comes after several teams -- including the likes of fellow League Championship Series participants Team Dignitas, Immortals, G2 Esports and Echo Fox --, began streaming both on Twitch and Facebook Live. Team Dignitas finalized a deal with Facebook to stream on both platforms, while Immortals, G2 Esports and Echo Fox are currently "testing the waters," an industry source told ESPN.
Exclusive broadcasting rights have become more of a topic within the last year in esports, particularly with the emergence of Facebook's and YouTube's gaming departments pushing into the space. YouTube sealed a deal with the World Esports Association (WESA) for exclusive streaming rights to the ESL Pro League in January.