HILTON HEAD ISLAND, S.C. -- The longtime Heritage golf tournament likely won't make it past April without finding a title sponsor.
PGA Tour vice president Ty Votaw says it is "imperative" for the tournament to secure a replacement sponsor to keep the tournament at Harbour Town Golf Links for 2012 and beyond.
Tournament director Steve Wilmot said it would cost about $7.6 million for a company to underwrite the event.
Votaw and Wilmot spoke Monday at the Heritage's gathering in advance of the tournament, which will be played from April 21-24.
This is the first time since 1986 that the Heritage won't carry title backing from Verizon, which left after the 2010 event.