Ernie Els, who owns four career major championship victories including the 2012 Open Championship at Royal Lytham & St. Annes, started the new year by signing on to endorse Adams Golf equipment.
In a multiyear deal announced by the manufacturer on Wednesday, Els will use a variety of the company's equipment as well as have its logo on his hats and golf bag. The company did not announce specifics about which clubs the World Golf Hall of Famer would use in 2014.
Els, who is ranked No. 27 in the world, had previously been sponsored by Callaway, which he moved to in 2007. He endorsed Titleist equipment prior to that.