Billups, Anderson will coach Elite 24 teams

For Immediate Release

August 12, 2008

ESPN RISE Announces Chauncey Billups and Kenny Anderson will Coach Boost Mobile Elite 24 Teams

Boost Mobile Elite 24 to Air Live on ESPNU

Inaugural Slam Dunk Contest Scheduled: ESPN RISE ALL-AMERICAN SLAM DUNK CONTEST

ESPN RISE announced today that basketball stars Chauncey Billups and Kenny Anderson will coach the nation's elite high school basketball players during the Boost Mobile Elite 24. Billups will coach the Blue Team/Skip To My Lou with Lincoln High School coach Dwayne "Tiny" Morton, and Anderson will coach the White Team/The GOAT with Benjamin Cardozo High School coach Ron Naclerio.

The Boost Mobile Elite 24 game will re-air on ESPN2 late night Monday, August 25 at midnight EDT. ESPNU's Dwayne Ballen (play-by-play) and Paul Biancardi (analyst) will call the game, joined by MSG Networks' Summerball anchor Bobbito Garcia, who has called the Boost Mobile Elite 24 since its premiere game in 2006.

For the first time, the Boost Mobile Elite 24 will host a Slam Dunk Contest â€" the ESPN RISE All-American Slam Dunk Contest â€" August 22 at 6:30 p.m. â€" prior to the main event's 8:00 p.m. tip-off. The contest will feature the four best dunkers selected from the Boost Mobile Elite 24 roster who will compete against dunkers from the Entertainer's Basketball Classic (EBC). The contest will have two rounds with two dunks per round, scoring is non-cumulative and only the top four players will advance to the final round; the player with the high score in the final round will win the contest. Boost Mobile Elite 24 players will be selected on Thursday, August 21 during a qualifier judged by their peers. Billups, Anderson and Boost Mobile Elite 24 alum and Minnesota Timberwolves rookie Kevin Love will judge the contest.

About Boost Mobile Elite 24

Launched in 2006 by RISE Magazine, the Boost Mobile Elite 24 is the only basketball event in the country to feature the top 24 high school male basketball players regardless of class year or shoe affiliation. Played at New York's famed Rucker Park, Boost Mobile Elite 24 touts alumni that include top 2008 NBA draftees Michael Beasley, Jerryd Bayless and Kevin Love, and college bound freshmen Brandon Jennings (Arizona), Tyreke Evans (Memphis) and Jrue Holiday (UCLA). The game has featured guest coaches that include NBA stars Ben Gordon, Jason Kidd and Baron Davis; and its inaugural game was the subject of the documentary "Gunnin' for that #1 Spot", which debuted at the 2008 Tribeca Film Festival, and was produced by Beastie Boy Adam Yauch and his production company Oscilloscope.


ESPN RISE represents ESPN's commitment to providing its core fans, high school athletes, and their fans with content that celebrates high school sports in a unique way - across all of ESPN's platforms. ESPN RISE assets include RISE, GIRL, Hardwood and Gridiron magazines; Hoopgurlz.com; and Student Sports and its StudentSports.com and DyeStat.com, as well as its more than 160 grassroots high school sports events including Elite 11, Area Code Baseball and Nike Combines/Nike SPARQ Mini Camps. ESPN has a 20-year-history of covering high school sports (1980s) including boys' and girls' basketball, football and lacrosse competitions.

About Boost Mobile

Boost Mobile is a lifestyle brand and division of Sprint Corporation (NYSE: S) that offers wireless phones and services with no contracts, credit checks or activation fees. Boost is among the most popular prepaid wireless brands in the U.S. and now has 4.4 million customers - the majority of which are 18 to 34 years old. Boost-branded wireless phones with its exclusive Boost® Walkie-Talkie service are available nationwide at approximately 17,500 major retail and independent wireless dealer locations; with Re-Boost® available at approximately 100,000 locations throughout the U.S. Purchase and experience Boost on the web at MySpace, Facebook and www.boostmobile.com.

About Under Armour, Inc.

Under Armour® (NYSE: UA) is a leading developer, marketer, and distributor of branded performance apparel, footwear, and accessories. The brand's moisture-wicking synthetic fabrications are engineered in many different designs and styles for wear in nearly every climate to provide a performance alternative to traditional natural fiber products. The Company's products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe. The Under Armour global headquarters is in Baltimore, Maryland, with European headquarters in Amsterdam's Olympic Stadium, and additional offices in Denver, Hong Kong, Toronto, and Guangzhou, China. For further information, please visit the Company's website at www.underarmour.com.


For more information, please contact:

Crystal Howard, ESPN: (212) 515-1109 / crystal.howard@espn.com

Danielle Alvarez, Boost Mobile: (949) 789-4734 / danielle.alvarez@boostmobile.com

Tai Foster, MWW@Deutsch for Under Armour, Inc.: (201) 460-2839 / tfoster@mww.com

Visit espnmediazone.com for the ESPN RISE logo and more.