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NHMS Race and Commercial Breakdown of the 2017 Overton's 301

For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sunday's race.

Began recording the times at the Invocation of the race at 3:00 PM, and stopped at the waving of the checkered flag at 6:23 PM (all times are EDT).

Did not keep records for the pre- and post-race coverage.

NBCSN was the broadcast team for this event.

Total number of commercials: 103

Total number of companies or entities advertised: 53

Number of traditional commercials (not split-screen): 74

Total number of companies or entities advertised: 48

Number of 'Side-by-Side' commercials during race broadcast (split-screen): 29

Total number of companies or entities advertised: 18

Number of times NBCSN utilized 'Side-by-Side' commercials during this broadcast:5

Total number of brief promos of products/services during the race broadcast (including company logos 'floating' in corners of the screen): 109

Total number of companies or entities advertised in brief promos or crawlers: 25

Total amount of time these brief promos take during broadcast: app. 2 min. 10 sec. ?

Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times)
Race brdcast times: Total min: Comm. brdcast times: Total min:
3:00 PM - 3:03 PM - 3 // 3:03 PM - 3:05 PM - 2
3:05 PM - 3:08 PM - 3 // 3:08 PM - 3:10 PM - 2
3:10 PM - 3:25 PM - 15 // 3:25 PM - 3:27 PM - 2
3:27 PM - 3:37 PM - 10 // 3:37 PM - 3:39 PM - 2
3:39 PM - 3:42 PM - 3 // 3:42 PM - 3:44 PM - 2
3:44 PM - 3:52 PM - 8 // 3:52 PM - 3:55 PM - 3
3:55 PM - 3:59 PM - 4 // 3:59 PM - 4:01 PM - 2
4:01 PM - 4:06 PM - 5 // 4:06 PM - 4:09 PM - 3
4:09 PM - 4:10 PM - 1 // 4:10 PM - 4:12 PM - 2
4:12 PM - 4:18 PM - 6 // 4:18 PM - 4:19 PM - 1
4:19 PM - 4:27 PM - 8 // 4:27 PM - 4:29 PM - 2
4:29 PM - 4:37 PM - 8 // 4:37 PM - 4:40 PM - 3
4:40 PM - 4:59 PM - 19 // 4:59 PM - 5:02 PM - 3
5:02 PM - 5:57 PM - 55 // 5:57 PM - 6:00 PM - 3
6:00 PM - 6:23 PM - 23 // 6:23 PM - checkered flag flies

Total race brdcst time 171 Total comm. brdcst time 32

Commercials during race broadcast: 'Side-by-Side' ('Thank you!' to all of the participating sponsors!)
4:48 PM - 4:50 PM
Ram Trucks; Budweiser Lime-A-Rita; Kawasaki.com; Carl's Jr. & Hardee's; Mello Yello; Brickyard400.com
5:13 PM - 5:15 PM
Sunoco (Jimmie Johnson) #EssenceofRacing; Golden Corral; Chevy; Mobil 1 (Kevin Harvick); Geico; NASCAR.com/Shop
5:23 PM - 5:25 PM
Nationwide; Carl's Jr. & Hardee's; Toyota c-hr; Mello Yello; Carl's Jr. & Hardee's; NASCAR.com/Green
5:33 PM - 5:36 PM
Ram Trucks; Wendy's; Geico; Kawasaki.com; Wendy's; NASCAR.com/Tickets
5:44 PM - 5:46 PM
Toyota c-hr; Coca-Cola @CocaColaRacing (Ryan Newman, Denny Hamlin, Danica Patrick, Joey Logano, Austin Dillon); Nationwide (Dale Earnhardt Jr.); Smithfield Foods; upcoming Cup race

--- CawsnJaws.com / Cheryl Walker ---