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Ingenuity Sun Media to get naming rights to Phoenix Raceway

UPDATE 9-28-2017: Phoenix Raceway and ISM Connect, a pioneer in smart venue technology, today announced a multi-year partnership that includes naming rights for the Raceway's modernized venue as well as the installation of a groundbreaking digital fan engagement experience. Beginning in 2018, the venue will be known as ISM Raceway.

ISM's 360° Connect network will provide the modernized venue with advanced, robust technology and data capabilities to create meaningful connections between fans, partners and the venue itself. This will be done through the use of digital display screens, interactive experiences, social media integrations and a mobile app that will give fans access to unique content, in-seat ordering, and more.

"We're focused on building a world-class facility and the partnership with ISM will further enhance our technology capabilities and create opportunities to better engage with fans," said Phoenix Raceway President Bryan R. Sperber. "ISM Raceway will serve as a premier motorsports and entertainment destination for generations to come."

The ISM Connect network will power various fan activations and experiences throughout the venue, including the new infield Fan Zone, new pedestrian tunnel connecting the infield to the new seating areas and one of the two new Canyons - the immersive and interactive entrances. As part of the partnership, ISM Connect will also receive naming rights for one of the Canyons - providing over 20,000 square feet of fan engagement and brand activation that vertically spans multiple concourse levels.

"This partnership underscores our commitment to strengthening relationships and communication between venues, fans, partners and brands through innovative digital solutions," said ISM Connect Vice President of Operations Jeff Hutchins. "ISM Raceway, powered by ISM Connect's digital engagement network, will revolutionize how large venues connect every piece of their technology in order to gather and analyze data with the goal of improving the fan experience."

The partnership with Phoenix Raceway further reinforces ISM Connect's significant presence in motorsports as the company has brought ISM Vision Powered by BoldVu®, the World's Largest 360° Digital Engagement Venue Network, to the NASCAR experience across the country.

--- Phoenix Raceway ---


ORIGINAL 9-25-2017: What's in a name?

For Phoenix International Raceway to become ISM Raceway starting in 2018, a total investment that could approach $100 million over 10 years, including installation of leading-edge digital technology designed to enhance the at-track experience for fans and corporate partners alike.

ISM - Ingenuity Sun Media - will pay an annual single-figure million-dollar fee during the next decade for the track's first-ever naming-rights sponsorship, azcentral sports has learned. The official announcement of ISM Raceway is scheduled for Tuesday.

ISM's Connect network will provide digital display screens, interactive fan experiences, a mobile app and social-media integrations throughout the facility, including in the new pedestrian tunnel connecting the infield and grandstands.

ISM Connect also will have naming rights for one of the two interactive entrances called "Canyons."

ISM has become heavily involved in motorsports this year, partnering with the country's two largest racetrack operators, including PIR's parent company International Speedway Corp. ISM Connect was title sponsor of Sunday's Monster Energy NASCAR Cup Series race at New Hampshire Motor Speedway.

--- Arizona Republic ---