<
>

Final Texas TV ratings

The start of last year's race at Texas was delayed by nearly 6 hours due to rain and did not finish until after 11:00pm/et.

UPDATE: The NASCAR Cup Series playoffs from Texas delivered a 1.6 rating and 2.7 million viewers on NBCSN last Sunday, down 41% in ratings and viewership from 2015, when coverage aired on the NBC broadcast network (2.7, 4.6M). Last year's race was postponed several hours due to rain, earning a 1.1 and 1.8 million on NBCSN.

Kevin Harvick's win, which peaked with 3.5 million viewers from 5:45-6 PM ET, was the lowest rated and least-watched in the 12-year history of the race (excluding rainouts). The previous lows were a 2.5 and 3.9 million on ESPN in 2012.

Streaming had a negligible impact on Sunday's numbers, bringing the audience up from 2.70 to 2.72 million.

--- Sports Media Watch ---