BodyArmor is considering a move to become a primary sponsor next year of the Team Penske Monster Energy NASCAR Cup Series car driven by Ryan Blaney, according to sources. Blaney is moving to Penske from alliance team Wood Brothers Racing, and sources said that the company could come aboard the #12 Ford for several races as a primary sponsor. Blaney signed a personal endorsement deal with the sports drink in March.
Becoming a primary sponsor would mark a more significant investment and opportunity for BodyArmor than its current activation around Blaney.
--- Sports Business Daily ---