UPDATE: Sunday's NASCAR Cup Series Talladega 500 earned a 2.9 rating and 4.7 million viewers on FOX, down 17% in ratings and 20% in viewership from last year (3.5, 5.9M) and down 28% and 29% respectively from 2016 (4.0, 6.7M).
Joey Logano's win ranks as the lowest rated edition of the race in more than 20 years (since at least 1997) and the least-watched since at least 2001. The previous lows were set last year.
Despite the low numbers, Talladega still played its usual role as one of the top races of the season. It was the most-watched since Atlanta in week two (5.6M) and ranks third behind Atlanta and the Daytona 500 (9.3M).
For the weekend, NASCAR ranked third among all sporting events behind ABC's competing NBA playoff games - Pacers-Cavaliers Game 7 (4.25, 6.8M) and Jazz-Rockets Game 1 (3.6, 5.8M).
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Original post: 4-30-2018
Talladega TV ratings. https://twitter.com/A_S12/status/990958821081264131— Adam Stern (@A_S12) April 30, 2018