NASCAR's top series had another record low for TV viewership this season. The Monster Energy NASCAR Cup Series averaged 3.3 million viewers across 33 races on NBC, Fox, NBCSN and FS1 this season (excluding rainouts at Martinsville, Bristol and Indianapolis). That figure is down from 4.1 million viewers last year, and down from 4.5 million viewers in '16.
Of the 33 weekend race telecasts this year, more than two-thirds likely had record low viewership, including the Daytona 500 and championship race from Homestead-Miami Speedway. A positive note came with the new Roval event on Sept. 30. The telecast drew just over 3.2 million viewers.
Meanwhile, of the 12 Cup races that NBCSN had this year (excluding Indy), seven of those were the most-viewed sports event on cable TV during their respective weekends. Looking at the average digital audience across all 36 race days this season, NASCAR saw content consumption rise 29% compared to '17, while total page views were up 13% and total video views were up 49%.
The championship race from [Homestead] was the top playoff race at 4.2 million viewers on NBC. Last year, the finale drew 4.7 million, which featured Dale Earnhardt Jr.'s final Cup race.
--- Sports Business Daily ---