Richmond Raceway (Richmond) announces a multiyear partnership with Mike D's BBQ for naming rights to the Group Tailgate at America's Premier Short Track. The official name will now be Group Tailgate presented by Mike D's BBQ.
"Richmond Raceway's Group Tailgate continues to be a popular option, so it is great to welcome a partner to make it even better for our loyal fans," said Richmond President Dennis Bickmeier. "The new partnership with Mike D's BBQ showcases the generational impact and reach of Richmond Raceway in the RVA community as we welcome Michael De Los Santos and his company back home as a sponsor."
Group outings are best experienced with NASCAR's best at America's Premier Short Track. Group tickets for Richmond's Toyota Spring Race Weekend on April 12-13 and NASCAR Playoff Race Weekend on Sept. 20-21 are great options for businesses, civic groups, social clubs, and more. Advantages include group seating, discounted tickets, Fan Experience Packages, and fundraising opportunities for groups.
Richmond's Group Tailgate presented by Mike D's BBQ provides a reserved tailgate spot for groups, space for cars, pop-up tents, tables, chairs, grills and games, along with easy entry and exit through Gate 6. To learn more about the options for Group Tickets and Group Tailgate presented by Mike D's BBQ, visit richmondraceway.com/grouptickets.
"Growing up in Richmond, I always knew how important the track was to the city," said Mike D's BBQ founder Michael De Los Santos. "Being able to come back years later as a partner at Richmond Raceway and contribute to its legacy in RVA is exhilarating!"
Michael De Los Santos, nicknamed Mike D, is the founder of Mike D's BBQ, an award-winning line of signature barbecue sauces and all-purpose dry rubs. For years, Mike D was refining his sauces and rubs to find the perfect combination of sweet and smoky with a little bite. After successfully competing in some amateur sauce maker competitions, Mike D's BBQ launched in 2013. The following year, Mike D's BBQ continued their strong sales and steady growth with the launch of a Sweet & Spicy rub.
Today, Mike D's BBQ products have all won awards, including the All Purpose Rub winning the 2017 World Champion Dry Rub/Fowl in the World Hot Sauce Awards. The Spicy BBQ Sauce was named the 2017 People's Choice Champion in the Sauce Boss Competition. In 2018, BIG Sauce won the professional division in the Sauce Boss Competition and the All Purpose Dry Rub was named the Grand Champion by the NC Specialty Foods Association.
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