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Aspen Dental - Twitter
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Coca-Cola Racing Family - Twitter
TaxACT (4) scheduled to be primary sponsor in 2017:
Daytona, Clash - 2/18
Phoenix - 3/19
Martinsville - 4/2
Texas - 4/9
Homestead - 11/19
Aspen Dental (10+) scheduled to be primary sponsor in 2017:
Atlanta - 3/5
Las Vegas - 3/12
Auto Club - 3/26
Talladega - 5/7
Chicago - 9/17
Martinsville - 10/29
Code 3 Associates (3) scheduled to be primary sponsor in 2017:
Richmond - 4/30
Charlotte - 5/28
Kansas - 10/22
Mobil 1 (1) scheduled to be primary sponsor in 2017:
Bristol - 4/23
Unknown - no sponsor scheduled to be primary sponsor in 2017 for following races:
Kansas - 5/13
Dover - 6/4
Charlotte, Showdown - 5/20
Pocono - 6/11
Michigan - 6/18
Sonoma - 6/25
Daytona - 7/1
Kentucky - 7/8
New Hampshire - 7/16
Indianapolis - 7/23
Pocono - 7/30
Watkins Glen - 8/6
Bristol - 8/19
Darlington - 9/3
Richmond - 9/9
New Hampshire - 9/24
Dover - 10/1
Michigan - 8/13
Charlotte - 10/7
Talladega - 10/15
Texas - 11/5
Phoenix - 11/12
Contract Status: Driver: 2018?; Primary Sponsors: Nature's Bakery is gone/lawsuit; Aspen Dental, 2017?; TaxAct, 2017?; Mobil1, 2017?; Code 3 Assoc., 2017?
#10 Team News and Rumors
Mobil 1 featured on Danica's #10 Ford at Bristol When Danica Patrick gets to Bristol this weekend, her #10 Ford will sport the colors of Mobil 1 Annual Protection, which is part of ExxonMobil's new high-performance, low-environmental-impact product line that provides exceptional performance benefits and convenience. Mobil 1 Annual Protection helps to safely reduce the amount of used oil generated through regular oil changes. More than 2 billion quarts of oil would be saved each year if every driver in the United States switched to Mobil 1 Annual Protection. (Stewart-Haas Racing / True Speed Communication)[More](4-19-2017)
Danica Patrick comments on retirement: With Patrick's driving days possibly nearing an end in the not-too-distant future, what might have seemed like an off-track hobby is being fast-tracked into something far bigger. She launched the clothing line "Warrior by Danica Patrick" on HSN after participating in the design process. And she developed the workouts and meal plans for the book. Ask Patrick about how much longer she will race, and her reply doesn't suggest the question is off-target.[More](4-15-2017)
More documents filed in Stewart-Hass suit against Natures Bakery: Nature's Bakery and Stewart-Haas Racing will have a mediator hear their issues Wednesday, court documents show. If that session is unsuccessful, both sides agree to a second mediation session that will occur 30 days after all summary judgment motions and briefs are filed.[More](4-8-2017)
Tony Stewart, Danica Patrick earn induction into Bobblehead Hall of Fame: A Hall of Fame induction traditionally symbolizes the pinnacle of a career in sports and that day has come for three-time NASCAR Cup Series champion Tony Stewart and milestone-setting female driver Danica Patrick of Stewart-Haas Racing.[More](4-4-2017)
Aspen Dental becomes 'Official Dentist of NASCAR.': NASCAR and Aspen Dental, one of the largest and fastest-growing networks of independent dental care providers in the United States, announced a multi-year official partnership, designating the brand as the 'Official Dentist of NASCAR.' The announcement coincides with the launch of Aspen Dental's 'Get Started' awareness building health initiative with NASCAR and Stewart-Haas Racing driver Danica Patrick.[More](3-24-2017)
Danica Patrick among highest paid women in sports: As far as the highest paid women in sport is concerned, it's nearly game, set, and match to tennis stars. But the ranking, which is based on Forbes data..., does pack a surprise or two. From the consistently brilliant Serena Williams, to the powerful UFC star Ronda Rousey.[More](3-10-2017)
Stewart-Haas Racing still needs sponsorship: Stewart-Haas Racing still needs sponsorship for the majority of races for Clint Bowyer and a significant number for Danica Patrick.[More](2-26-2017)
Nature's Bakery Intends To Countersue Stewart-Haas Racing UPDATE:: Nature's Bakery announced intentions to countersue NASCAR team Stewart-Haas Racing in a sponsorship issue that appears to be getting ever more contentious. SHR sued Nature's Bakery earlier this month for breach of contract after the Nevada-based fig bar maker sent a note to SHR in mid-January saying it was going to terminate its three-year sponsorship deal worth $15.2M annually. In a sharply worded press release today, Nature's Bakery called SHR's suit a "false legal complaint." A quote from company CEO Kelly Allin adds, "Contrary to its image, SHR is run by big-business types that took advantage of Nature's Bakery. They now are threatening scorched earth litigation against a multi-generational family company. We're obviously not going to let them bully us. We may be a small brand, but we do not think what they are doing is right. We look forward to defending ourselves in court." The loss of Nature's Bakery has left SHR with around 20 races to fill heading into the season, but that effort was helped with this week's announcement that Aspen Dental was stepping up its commitment with Danica Patrick's #10 Ford from four races to at least 10.(Sports Business Daily)(2-16-2017)
UPDATE: Nature's Bakery's counter claim to the breach of contract suit brought against it by Stewart-Haas Racing asserts that the NASCAR team "could not control" driver Danica Patrick as she promoted competing products on social media.[More](2-25-2017)
Danica Patrick talks about concussions: #10-Danica Patrick says she has had a number of concussions in her career and Earnhardt, Jr. set a good example by getting out of the car to heal.[More](2-23-2017)
TaxAct to sponsor Patrick in Clash: As the 2017 Monster Energy NASCAR Cup Series season gets underway with the 59th running of the Daytona 500 at Daytona International Speedway, Danica Patrick and the #10 Aspen Dental Ford Fusion team fielded by Stewart-Haas Racing (SHR) return to Daytona with a smile, refreshed and ready to kick off a new year. Before festivities get underway for the Daytona 500, the #10 team will first focus on Saturday's Advance Auto Parts Clash. With the 2017 tax filing season underway, TaxAct, long known for being the best deal during tax season, will serve as primary sponsor of Patrick's #10 Ford Fusion in Saturday night's non-points race. The event marks the first of four events in which TaxAct, the official tax preparation software partner of SHR and Patrick, will serve as the primary sponsor of the #10 Ford Fusion this year. As Patrick returns to Daytona for her sixth start in the Daytona 500, her #10 Ford Fusion will feature the blue-and-white branding of Aspen Dental. It was announced earlier this week that the company, one of the largest and fastest-growing brands in the United States, has expanded its partnership with SHR to become the lead sponsor of Patrick and the #10 team during the 2017 season.(SHR), see images of BOTH scheme on the #10 Team Schemes page (2-17-2017)
Aspen Dental Expands Partnership with SHR and Danica: Aspen Dental, one of the largest and fastest-growing brands in the United States, has expanded its partnership with Stewart-Haas Racing (SHR) to become the lead sponsor of Danica Patrick and the #10 team during the 2017 Monster Energy NASCAR Cup Series season. The #10 Aspen Dental Ford Fusion will debut in the season-opening Daytona 500. Aspen Dental has been a partner of SHR since 2012 and aligned with Patrick since 2014. As the brand enters its sixth year with SHR and fourth with Patrick, it will serve as the primary sponsor of Patrick's #10 Ford for a double-digit slate of races in 2017.
"Our commitment to Danica Patrick goes back almost four years and our relationship with SHR even further," said Bob Fontana, chairman and CEO of Aspen Dental Management, Inc. "She is a strong advocate for the Aspen Dental brand and a wonderful ambassador for programs like the Healthy Mouth Movement. Danica and Stewart-Haas Racing have encouraged fans to get started on the road to better oral health care while showcasing how Aspen Dental practices make it easy for them. We look forward to our enhanced partnership."
Patrick has shined a spotlight on oral health across a multitude of channels. As part of the promotion of the Healthy Mouth Movement - a community-giving initiative which has delivered more than $7.5 million in donated dentistry for veterans since its inception - Patrick's #10 car displayed a special paint scheme during the NASCAR Cup Series race at Chicagoland Speedway in September 2015 that featured the names of 2,200 veterans who had been honored by their friends and family. Patrick also appeared in "A Taste of the Future" - a hidden-camera video campaign designed to raise awareness about the long-term consequences of delaying dental care.
"From the first time I visited Aspen Dental's headquarters in 2013, I was struck by their commitment to helping people and changing lives," Patrick said. "I love working with organizations that care about people, and teaming up with a group that has such an important mission - breaking down barriers and helping patients get the dental care they need - is very rewarding. In the years since I first partnered with Aspen Dental, it's been fun to work on some unique projects with their team. From the 'Taste of the Future' video to launching the MouthMobile and then having the 'Turbocharged Tooth Fairy Squad' at Talladega last spring, we've worked together on some pretty impactful programs. It's incredible to see firsthand how many people they've helped. I'm looking forward to delivering the company's message at even more races this year."
There are nearly 600 Aspen Dental practices across 35 states and each practice offers patients a safe, welcoming and judgment-free environment to address their dental challenges. Every Aspen Dental practice offers a full range of dental and denture services - including comprehensive exams, cleanings, extractions, fillings, periodontal treatment, whitening, oral surgery, crown and bridge work - allowing patients to have the peace of mind that they are taken care of and protected, so they can focus on getting the healthy mouth they deserve. In 2016, Aspen Dental practices recorded more than 4.1 million patient visits and welcomed nearly 900,000 new patients.
"Aspen Dental has been a great partner for Stewart-Haas Racing for many years," said Tony Stewart, who co-owns SHR with Haas Automation founder Gene Haas. "We've both grown with this sponsorship and we know we can achieve even more thanks to their increased role with Danica and our #10 team."(Stewart-Haas Racing), see images of the car on the #10 Team Schemes page.(2-14-2017)
Possible sponsorship issues for Patrick, Stewart-Haas UPDATES: Danica Patrick wore an all-white Tax Act uniform to NASCAR's preseason media event, raising eyebrows about her sponsorship situation. Patrick and Stewart-Haas Racing last year signed a deal with Nature's Bakery as Patrick's primary sponsor. The company founded in 2010 by the father-and-son duo of Dave and Sam Marson was new to NASCAR last season and was scheduled to sponsor more than 20 races this year. SHR told The Associated Press on Tuesday that conversations with Nature's Bakery are ongoing. "Nature's Bakery and Stewart-Haas Racing are in discussions about how the sponsorship might look in 2017. Both sides have options, and it's a matter of determining what is best for both parties," the team told AP. SHR stressed it is moving forward with a full season for Patrick and its other three entries. Nature's Bakery is one of the smallest primary sponsors in NASCAR, with fewer than 500 employees in the United States. The company's products are sold in all 50 states and 22 countries.(Associated Press)(1-24-2017)
UPDATE: Stewart-Haas Racing filed a $31 million breach of contract lawsuit against Nature's Bakery on Friday, accusing the company of refusing to pay millions of dollars it owes the team to sponsor driver Danica Patrick this season. Nature's Bakery was scheduled to sponsor at least 20 races this NASCAR season, the second year of a three-year deal to be the primary sponsor for Patrick. The lawsuit filed in state superior court says Nature's Bakery had cash flow issues not long after signing its sponsorship agreement and asked to rework the payment schedule on the more than $15 million the company owes the team each season. SHR also accused the company of eventually concocting "a scheme to avoid further payments" by claiming Patrick had been endorsing competing products and was not using her social media presence enough to promote Nature's Bakery. The suit says Nature's Bakery sent a letter to the team on Jan. 19 terminating the sponsorship agreement, and that the company has missed several re-scheduled deadlines to pay. The lawsuit seeks $31.7 million, plus interest for the breach of contract.
The pairing with Nature's Bakery was a natural fit for Patrick because she heavily promotes a healthy lifestyle and clean eating. She has started a fitness program that will be turned into a book, has launched an active-wear clothing line and uses her social media channels to encourage fans with recipes and workouts. Patrick has also promoted Nature's Bakery on social media, and has claimed she ate the fig bars before she was partnered with the company. According to the lawsuit, Nature's Bakery took issue with Patrick using Instagram to promote Six Star Pro Nutrition Protein Powder, Purely Inspired Protein, home-made energy balls, a homemade spinach smoothie and various other homemade meals. SHR maintains none of those products is in competition with fig bars or brownies, and that Nature's Bakery "liked" most of the Instagram posts. An exhibit filed with the suit includes numerous Patrick photos from Instagram that show Nature's Bakery had "liked" the post. SHR claimed Nature's Bakery never complained about the Instagram posts until it began missing payments and accused Patrick to be in breach of contract.(Associated Press)
AND: The initial report has been updated with additional details:
The lawsuit filed in state superior court says Stewart-Haas Racing had "significant concern" Nature's Bakery could afford a primary sponsorship, but founder David Marson "provided repeated assurances that Nature's Bakery had the cash flow and funds to meet all the financial requirements."
Nature's Bakery did not immediately respond to a request for comment late Friday.
"It is an unfortunate situation, as the team has delivered on all aspects of its contract and was prepared to do so again in 2017. Ultimately, this is a situation that will be resolved in a court of law," the statement said, adding the team is moving forward with plans to field four cars in the Monster Energy Cup Series while also expanding to include a full-time Xfinity Series team. "The litigation with Nature's Bakery will not impact the organization's on-track efforts," the statement said.
UPDATE 2: Some sources have pointed to the '16 minority investment by private-equity firm VMG Partners into Nature's Bakery as a turning point for the deal, as the fig-bar company had previously been solely owned by the Marson family. The suit indicates that VMG Partners, which declined comment for this story, became responsible for large decisions after it made the investment, according to ESPN, and industry observers noted that private equity firms are typically solely interested in boosting a company's bottom line before flipping it. However, three sources close to Nature's Bakery said that the company is claiming that it saw no meaningful increase in sales revenue last year. One of those sources said that because of the claimed lack of a revenue jump, the deal was creating issues for the company regardless of any outside factors including new investors. Many in the industry had speculated over the last week and a half that SHR would look for a settlement in bid to avoid litigation.(Sports Business Daily)
AND Dave Pericak, Director of Ford Performance, was asked about Ford's commitment to the team:
There's a sponsorship issue with Danica's car. if there is a need for sponsorship, is that something that would fall under your parameters?
Pericak: "What I would say is we're gonna let that unfortunately play out through the court system and see how it works out. I'm hopeful that we're gonna come to a resolution on that, but at the end of the day what I can say is that you have my commitment and the commitment of Stewart-Haas Racing and everyone that's involved that it is not gonna affect our ability to hit the track and run that car and run it the way that it needs to be run. I don't really want to make any additional comments given where we are in the whole situation, and it's very unfortunate that we're going through it right now, but one way or another I can just tell you that you will have that 10 car on the track and it will be ready to perform."(Ford Racing)(2-7-2017)
Stewart pleased with move to Ford; #14 team needs sponsorship: The move from Chevrolet to Ford during the offseason was more than just an undertaking of putting new body panels on the cars for Stewart-Haas Racing. As part of the switch, SHR now solely relies on building its own chassis (the car frame) instead of getting chassis from Hendrick Motorsports. That change by itself meant adding people to the payroll and a lot more work to get ready for 2017. Team co-owner Tony Stewart seems pleased with how his team has converted to a new fleet of cars. Speaking at the Ford Performance racing support center, Stewart said Wednesday he feels confident his team has been organized well enough to make the switch without losing a beat. SHR doesn't build engines. It will move from Hendrick engines to Ford supplier Roush Yates Engines. Stewart said he felt the transition so far was smoother than he thought it would be when the team made the decision to change, a decision it did not take lightly considering Stewart's long relationship with General Motors and the quality cars and engines SHR had in winning the 2011 title with Stewart and the 2014 title with Kevin Harvick.
Even great performance doesn't always translate into sponsorship. While SHR will field four cars in 2017, Clint Bowyer, stood in front of a Mobil 1-branded car during the event even though Mobil just has a few races with Bowyer next season. The team has not announced an anchor sponsor for the majority of races for Bowyer, who replaces Stewart in the #14 NASCAR Cup car. "We're still working, still looking for sponsors for the 14 car so feel free to bring whatever you've got," Stewart told the media. The Bowyer car would run without sponsorship, if necessary, or with the Haas Automation logos of team co-owner Gene Haas on the car. Even with Ford support (manufacturers give teams money in addition to engineering support), Stewart said sponsorship is vital.(ESPN.com)(1-19-2017)
ExxonMobil and Stewart-Haas Racing Extend Partnership with Multi-Year Deal: ExxonMobil announced it will be extending the Mobil 1 brand's sponsorship of Stewart-Haas Racing (SHR) in a multi-year deal. Beginning next year, Mobil 1, the "Official Motor Oil of NASCAR," will provide full primary sponsorships across SHR's four NASCAR premier series drivers. Kevin Harvick's #4 car, Danica Patrick's #10, Clint Bowyer's #14 and Kurt Busch's #41 will see Mobil 1 full primaries at various NASCAR premier series races throughout the year. At the same time, the Mobil 1 brand will remain an associate sponsor for all SHR drivers at all other races. "ExxonMobil and Mobil 1 lubricant technology have been integral to my success with SHR and my 2014 Championship, so I'm excited they're coming back," said Harvick. "I'm also honored to step in as the lead representative for the Mobil 1 brand both on and off the track."
Tony Stewart, who has represented Mobil 1 since the brand joined SHR in 2011, is retiring as a NASCAR driver at the end of the 2016 season. He will remain a brand ambassador for Mobil 1 in his role as a team owner, as he co-owns SHR with industrialist Gene Haas, founder of Haas Automation. Additionally, the Mobil 1 brand will be an associate sponsor of SHR's new NASCAR XFINITY Series for the 2017 season, where Cole Custer will run for rookie of the year. The company has been providing lubricant technology support to the team since 2011, which helped Stewart and Harvick earn premier series championships for SHR in 2011 and 2014, respectively.
"With two championships already, our partnership with Stewart-Haas Racing has been pushing performance limits since day one. Finishing this year and going into 2017, we're ready to add more wins and titles to the collection," said Kai Decker, global motorsports manager at ExxonMobil. "Our engineers are continuously working to advance our lubricant technology and SHR plays a large role in how we test our engine lubricants - ensuring consumers and race fans are getting the best product available."
After announcing the partnership in 2010, SHR and Mobil 1 engineers began working closely together to tackle racing challenges. The 2017 season continues a collaborative engineering relationship used to develop lubricant packages and push technology limits to new frontiers. This relationship helps the SHR team win races and ExxonMobil continue to improve the performance of Mobil 1 branded lubricants with improved power, fuel mileage, engine efficiency and reliability.
"We're thrilled to continue our partnership with ExxonMobil for the 2017 race season and beyond," Stewart said. "They've been an incredible partner. "The success we've achieved has been greatly helped by Mobil 1 lubricant technology and our engineers working hand in hand with their engineers."
Including the 2016 season, the partnership with ExxonMobil has led to significant on-track success for SHR, compiling two NASCAR Sprint Cup Series titles, 34 race wins, 140 top-five finishes, 266 top-10 finishes and 28 poles.
Along with its association with SHR, Mobil 1 is entering its 15th year as the "Official Motor Oil of NASCAR." Mobil 1 is used by more than 50 percent of the teams in NASCAR's top-three series.(ExxonMobil PR)(10-7-2016)
Patrick not ready to retire, but looking to the future: She's not giving up on racing any time soon but NASCAR driver #10-Danica Patrick is already eying her next move. "At this point and time it's racing but while I'm in racing, it's fun to develop relationships and plant the seed about all the other things that I love to do that will go beyond racing," Patrick tells FOXBusiness.com. The 34-year-old stock car driver says her social media accounts helped her realize her second passion-health and wellness. "You are what you eat," the avid cook added. Her Instagram is full of food pictures, ranging from the things she makes herself to promoting healthy on-the-go treats from her official sponsor, Nature's Bakery. "I don't think they [Nature's Bakery] just came about and they just worked. I think they came about because that is what I'm putting out there. That's what I'm showing that I'm interested in. Authentic is harder and harder to come by in this world and I feel very fortunate that I have partners that are very authentic too," she says. Nature's Bakery, a privately held snack and food brand, is happy about the partnership as well. Founder Dave Marson told NASCAR.com that overall sales had grown more than 50% since they entered into a partnership with Patrick and the Stewart-Haas racing team. "I was always confident that it was on an upward trajectory but I hope it exceeded their expectations," says Patrick. And she's not stopping there. Patrick is also developing a new clothing line called "Warrior," that is set to launch in January 2017, and has aspirations for a TV career. As for what's next in her racing career, Patrick says she won't quit until she wins in NASCAR.(Fox Business)(9-14-2016)
Stewart-Haas Racing switching to Ford in 2017: Ford Performance announced Stewart-Haas Racing will switch to Ford as its auto manufacturer partner starting with the 2017 NASCAR season. The multiyear agreement means that, beginning with Daytona Speedweeks in February 2017, the four-car Stewart-Haas Racing team will race the Ford Fusion with Ford engines prepared by Roush Yates Engines.
"We are thrilled to be able to add a championship-level team like Stewart-Haas Racing to our Ford NASCAR program," said Raj Nair, executive vice president and Chief Technical Officer, Ford Motor Company. "Tony Stewart and Gene Haas have the same passion for winning that we do, and bring a strong stable of drivers and personnel that fit into what we're trying to do in the sport."
"We have said very clearly that we are not in NASCAR just to race, but to win races and championships," said Dave Pericak, global director, Ford Performance. "We believe the addition of Stewart-Haas Racing in 2017 will give our program a major boost in terms of being in contention for both drivers' and manufacturers' championships every year.
"We believe that our NASCAR engineering experience and tools match up very well with the expertise and personnel that Stewart-Haas Racing has in house right now, and that we will both benefit from this partnership going forward."
Stewart-Haas Racing will join a Ford NASCAR lineup for 2017 that includes Team Penske, Roush Fenway Racing, Wood Brothers Racing, Richard Petty Motorsports and Front Row Motorsports. Roush Yates Engines is Ford's technical partner for NASCAR race engines.
Stewart-Haas Racing will continue its current manufacturer relationship throughout the 2016 season.(Ford Racing)
AND: Stewart-Haas Racing, winners of two NASCAR Sprint Cup Series championships and 30 point-paying races, will campaign Ford Fusions beginning in 2017. The four-car team will compete with Ford engines prepared by Roush Yates Engines.
"I am proud of our association with Chevrolet as they helped build our organization into the team it is today," said Tony Stewart, co-owner, Stewart-Haas Racing. "This new partnership with Ford allows us to strengthen our position in the sport and ensure the long-term stability and success for everyone who is a part of Stewart-Haas Racing."
"Motorsports is an extremely challenging environment where in order to maintain success you have to constantly innovate. It's true in NASCAR and it's true in business," said Gene Haas, co-owner, Stewart-Haas Racing. "We've enjoyed great success with Chevrolet, but this opportunity with Ford allows us to evolve while continuing to compete at the highest levels of the sport."
"From the very beginning of Stewart-Haas Racing we have fostered an environment of competitiveness, performance, teamwork and family," said Brett Frood, team president. "This future partnership enables us to continue delivering across these silos and exceed our commitments to our fans, partners and employees."(Stewart-Haas Racing)
Transcript: Read what was said in Wednesday morning's press conference on the Stewart-Haas Racing Ford press conference transcript page.(2-24-2016)
Members of SHR help out family of stricken crewman: The family of a Stewart-Haas Racing team member who suffered a stroke on New Year's Day is getting a helping hand from fellow team members with the Kannapolis, North-Carolina based organization. Les Huntley, a front suspension mechanic for SHR and second gas man for #10-Danica Patrick last season, was left with paralysis on his left side in the wake of his medical emergency. As of a week ago, Huntley was still not walking, nor able to use his left arm and hand. Members of SHR spent their Saturday providing assistance to Huntley's family as they move into a new home.(FoxSports)(1-31-2016)
Stewart-Haas Racing crew member suffers stroke: Les Huntley, a front suspension mechanic at Stewart-Haas Racing who also served as the second gas man for Danica Patrick's #10 team, suffered a stroke New Year's Day, the team confirmed Monday. Huntley has paralysis on the left side and is expected to have long road to recovery. Huntley, who is from Renwick, Iowa, worked on front suspensions for all the Stewart-Haas Racing cars.(NBC Sports)(1-4-2016)