#10 NASCAR Team News and Links

Stewart-Haas Racing
Danica Patrick (2018?)
True Speed Communication (PR)
Danica Patrick News page

TaxACT (2017?)(4 races)
Aspen Dental (2017?)(4 races)
Code 3 Associates (2017?)(3 races)
Mobil 1(1 races)
Warriors in Pink


Stewart Haas Racing - Twitter
Stewart Haas Racing - Facebook
Stewart Haas Racing - Instagram
Stewart Haas Racing - Pinterest
Stewart Haas Racing - YouTube
Stewart Haas Racing - Google+
Danica Patrick - Twitter
Danica Patrick - Facebook
Danica Patrick - Instagram
Danica Patrick - Pinterest
Danica Patrick - YouTube
Aspen Dental - Twitter
Aspen Dental - Facebook
Coca-Cola Racing Family - Twitter

ESPN - Danica Patrick
Racing Reference - Danica Patrick

2017 #10 Paint Schemes
2016 #10 Paint Schemes
2015 #10 Paint Schemes
Paint Scheme Gallery
Driver Appearances
Team Address/Contact

TaxACT (5) scheduled to be primary sponsor in 2017:
Daytona, Clash - 2/18
Phoenix - 3/19
Martinsville - 4/2
Texas - 4/9
Michigan - 6/18

Aspen Dental (15) scheduled to be primary sponsor in 2017:
Daytona 2/26
Atlanta - 3/5
Las Vegas - 3/12
Auto Club - 3/26
Talladega - 5/7
Dover - 6/4
Pocono - 6/11
Daytona - 7/1
New Hampshire - 7/16
Indianapolis - 7/23
Watkins Glen - 8/6
Michigan - 8/13
Chicago - 9/17
Martinsville - 10/29
Homestead - 11/19

Code 3 Associates (10) scheduled to be primary sponsor in 2017:
Richmond - 4/30
Kansas - 5/13 (with One Cure)
Charlotte, Showdown - 5/20 (with One Cure)
Charlotte - 5/28
Sonoma - 6/25
Pocono - 7/30
Michigan - 8/13
New Hampshire - 9/24
Kansas - 10/22
New Hampshire - 9/24

Mobil 1 (1) scheduled to be primary sponsor in 2017:
Bristol - 4/23

Nature's Bakery (1) scheduled to be primary sponsor in 2017:
Kentucky - 7/8

Warrior by Danica Patrick (1) scheduled to be primary sponsor in 2017:
Richmond - 9/9

Colorado State University(CSU)/One Cure (?) scheduled to be primary sponsor in 2017:
Kansas - 5/7, w/Wonder Woman movie
Bristol - 8/19

Ford Credit (1) scheduled to be primary sponsor in 2017:
Darlington - 9/3, Dale Jarrett throwback

Ford Warriors in Pink (2) scheduled to be primary sponsor in 2017:
Dover - 10/1
Charlotte - 10/7

Unknown - no sponsor scheduled to be primary sponsor in 2017 for following races:
Talladega - 10/15
Texas - 11/5
Phoenix - 11/12

Contract Status: Driver: 2017 and leaves?; Primary Sponsors: Nature's Bakery is gone/lawsuit; Aspen Dental, 2017?; TaxAct, 2017?; Mobil1, 2017?; Code 3 Assoc., 2017?

#10 Team News and Rumors

Ganassi, Team Danica discuss possibilities for 2018 partnership Team owner Chip Ganassi spoke personally with Danica Patrick and her representatives Thursday and Friday about the possibility of fielding cars for her in either the Daytona 500, Indianapolis 500, or both, but said he doesn't yet have enough information to determine if participating in her farewell jaunt is feasible. Patrick has expressed confidence in being able to bring sponsorship to field both ventures. Ganassi said "I would think it would be better to do it with one team." The team owner said he has not had time to consider when he'd need a commitment and firm details from Patrick's camp.(NASCAR Wire Service)[Read More Here](11-18-2017)

Danica announces 2017 will be final season as full-time driver, but....; TV in future? Following Sunday's race in Homestead, Danica plans to step away from full-time competition. While Danica may not be competing on a weekly basis next year, we are thrilled to share with you that she will be doing the "Danica Double" and will be a part of the 60th running of the Daytona 500 at Daytona International Speedway in February and the 102nd running of the Indianapolis 500 at Indianapolis Motor Speedway in May.(Danica Patrick Racing)
AND Danica Patrick is in talks with NBC Sports to potentially join the network in the coming months, although her driving career might not quite be finished, two people with knowledge of her future plans told USA TODAY Sports on Friday.(USA Today)[Read More Here](11-17-2017)

Stewart-Haas crew chief lineup not set Greg Zipadelli said the 2018 crew chief line up for Stewart-Haas Racing is still a work in progress. Tony Stewart's proclaimed during the Aric Almirola press conference on Wednesday that Billy Scott and his crewmen-currently with Danica Patrick-would remain with the #10 team next season as Almirola transitions into the seat. The former championship crew chief turned competition director for SHR told SiriusXM NASCAR Radio later in the day he's in no rush to formulate a plan.[More](11-10-2017)

Stewart-Haas Racing adds Aric Almirola to driver lineup: tewart-Haas Racing has signed Aric Almirola to join its Monster Energy NASCAR Cup Series lineup in 2018. The 33-year-old from Tampa, Florida, will drive the team's No. 10 Smithfield Ford Fusion.[More](11-8-2017)

Could Danica move to Roush-Fenway?UPDATE: One of the most talked about vacancies in the NASCAR garage is the one that will be occur at the end of the season when Danica Patrick steps away from Stewart-Haas Racing and the #10 car but at no point in the process has she said he is done with racing. Now, there is talk she could end up at Roush Fenway Racing with boyfriend, Ricky Stenhouse Jr., and she would neither confirm nor deny when asked this past week at Martinsville Speedway.(10-31-2017)
UPDATE: ESPN.com's Bob Pockrass spoke to Roush-Fenway president Steve Newmark who said that Roush did not have a spot open next season.[More](11-4-2017)

Aspen Dental not expected to return: Aspen Dental is not expected to return to Stewart-Haas Racing next year, according to sources, amid the forthcoming departure of driver Danica Patrick. The dental-care chain signed on to sponsor the NASCAR team in '15 for four primary races and this year increased its investment to a double-digit amount on SHR's #10 Ford driven by Patrick after the unexpected departure of Nature's Bakery. [More](10-19-2017)

Patrick debuts #10 Ford Warriors in Pink at Dover Danica Patrick is driving the #10 Ford Warriors in Pink Fusion race car this weekend in the Monster Energy NASCAR Cup Apache Warrior 400 at Dover International Speedway. The debut of the special Warriors in Pink livery for Sunday's race comes just in time for Breast Cancer Awareness month, and marks Ford's decades-long commitment to raising awareness and

funds in the fight against the disease. Patrick will take to the track again with the Warriors in Pink Fusion Oct. 8 for the Bank of America 500 at Charlotte Motor Speedway. To join Danica Patrick and Ford Warriors in Pink in the fight against breast cancer, please visit FordCares.com to access free tips, tools and resources that make it easy to give breast cancer patients More Good Days.(Ford Performance)[Read More Here](9-29-2017)

Tony Stewart says team lineup not set for 2018: Although SHR has not picked up the option on the 2017 Daytona 500 winner and 2004 Cup champion yet, Tony Stewart expects Busch to remain with the organization.[More](9-20-2017)

Danica Patrick will not return to SHR in 2018 UPDATE: Statement from Danica Patrick regarding the announcement of new sponsor Smithfield to SHR in 2018: "It has been my honor to drive for Tony Stewart, Gene Haas and everyone at Stewart-Haas Racing for the past six seasons. Together we earned a Daytona 500 pole, seven top-10 finishes and we also had some exciting racing along the way. My time driving for them, however, has come to an end due to a new sponsorship arrangement in 2018."(Danica Patrick Facebook page)(9-12-2017)
UPDATE Many people are speculating that this could mean the end of Patrick's racing career. But the 35-year-old driver shot down rumors that she was retiring Wednesday. "That's just not the case. It really just means that I'm not going to be driving for that team anymore. I've said for the last year or two that, you know, I'll do it as long as it's fun," Patrick said. "What's fun is doing well. So, if I feel like I have an opportunity to be in a car that's going to give me the ability to have fun, which is run well, then that's what I'm doing to do."(Chicago Sun Times)[Read More Here](9-15-2017)

Aric Almirola emerging as Danica Patrick's likely replacement Matt Kenseth and Kasey Kahne say they are not potential replacements for Danica Patrick, leaving Aric Almirola as the most likely driver to step into the Stewart-Haas Racing #10 car next season. With SHR needing sponsorship for Clint Bowyer (who is signed for 2018) and SHR's Busch still waiting to hear if Monster Energy will continue to back him, SHR has options as far as which driver to pair with Smithfield. The 33-year-old Almirola has spent the last six seasons at RPM, which announced Tuesday that he would not return to the organization next season.(ESPN)(9-13-2017)

Statement from Tony Stewart regarding Danica Patrick's tenure at Stewart-Haas Racing. "I've always been a believer in Danica's ability as a racecar driver and that continues to be the case. She's one of the most fearless people I've ever met. She has never backed down from a challenge. In fact, she's sought out new challenges throughout her career, and that's what brought her to NASCAR and Stewart-Haas Racing.
Making the jump from INDYCAR to NASCAR is not easy, yet she had the courage to do so and put up better numbers than a lot of other drivers who have tried to make that same transition. I'm proud of how hard Danica has worked during her time at Stewart-Haas Racing, and she continues to work hard. My support for Danica is unwavering. We're going to end this season strong and make the most of these last 10 races."(Tony Stewart Facebook page)[Read More Here](9-13-2017)

Smithfield Foods Joining Stewart-Haas Racing in 2018 Smithfield Foods Inc., a global food company and the world's largest pork processor and hog producer, announced earlier today it will join Stewart-Haas Racing (SHR) as a primary team sponsor beginning in 2018. Details of the agreement, including the driver who will be added to SHR's Monster Energy NASCAR Cup Series lineup in 2018, will be provided at a later date.(Stewart-Haas Racing / True Speed Communication)
Statement by Richard Petty Regarding Loss of Sponsor "We have had numerous discussions with Smithfield Foods regarding the extension of our relationship dating as far back as February. Over the past few months, Smithfield had continually told me they wanted to be with us, and I recently shook hands on a deal to extend our relationship. I come from a time when we did major deals with sponsors like STP on a handshake. I'm sad to see this is where we are now. This decision is very unexpected, and we are extremely disappointed in this late and abrupt change of direction. Losing a sponsor of this magnitude in September is a significant set-back to Richard Petty Motorsports, but Andy (Murstein) and I are committed to moving forward with the #43 team. We have a lot of great partners who have expressed their continued support, and our fans will rally around the #43. We've been around since 1949, and we'll be around a lot longer."(Richard Petty Motorsports)
Smithfield Foods Statement; Kenneth M. Sullivan, President and Chief Executive Officer, Smithfield Foods, Inc. "We are extremely disappointed that Richard Petty Motorsports (RPM) has chosen to disparage Smithfield - its lead sponsor - after five years and tens of millions of dollars of unwavering financial support, despite years of subpar performance on the track. RPM's claims of a 'handshake deal' to extend our sponsorship are unequivocally and patently false.".....[Read Much More Here](9-12-2017)

Warrior by Danica Patrick clothing line featured on the #10 at Richmond: While Patrick is used to the fast-paced lifestyle of a professional racecar driver, off the track she enjoys a fashionable and fitness-oriented way of life. Warrior by Danica Patrick is a lifestyle collection with a mix of active, "athleisure" and casual wear. Function, fashion and comfort is what the brand stands for with attention to detail and shape. The HSN collection, which launched in January 2017, is available at HSN.com[More](9-6-2017)

Danica Patrick racing for One Cure at Bristol: As Danica Patrick and the #10 Ford Fusion team for Stewart-Haas Racing (SHR) return to Bristol (Tenn.) Motor Speedway for Saturday's Bass Pro Shops NRA Night Race Monster Energy NASCAR Cup Series event, they will be racing to bring awareness to a special program: One Cure. One Cure is a project led by the Flint Animal Cancer Center at Colorado State University.[More](8-16-2017)

Danica Patrick's Darlington throwback honors Robert Yates: Stewart-Haas Racing will honor 2018 NASCAR Hall of Fame inductee Robert Yates with a throwback paint scheme on the No. 10 Ford Fusion Danica Patrick will race during the Southern 500 Monster Energy NASCAR Cup Series race Sept. 3 at Darlington (S.C.) Raceway. After working in the sport for more than two decades, Yates launched his own team, Robert Yates Racing (RYR), in the late 1980s. In 1996, RYR expanded to a two-car operation, fielding the No. 88 Quality Care/Ford Credit Ford with Dale Jarrett. The decision by Yates to add a second car to the stable resulted in Jarrett winning the 1999 championship in a paint scheme that Patrick's No. 10 Ford Credit Ford Fusion will emulate at Darlington.[More](8-14-2017)

Danica Patrick's future will depend on sponsorship: Amid one of the most productive stretches of her NASCAR career, Danica Patrick faces the possibility that it could all end after this season because of sponsorship shortfalls. Or at least end at Stewart-Haas Racing. And in an interview with USA TODAY Sports on Saturday at Watkins Glen International, she seems at peace with the prospect.[More](8-5-2017)

Nature's Bakery returns to the #10 at Kentucky: When Danica Patrick and the #10 team visit Kentucky this year, her Ford Fusion will carry the light blue of Nature's Bakery, as well as the orange hue of Feeding America. Nature's Bakery, a snacks and food brand that supports health-conscious living and active lifestyles, recently announced a partnership with Feeding America that will see the company donate funds to provide 1.65 million meals for families struggling with hunger.[More](7-5-2017)

Stewart-Haas Racing could look a bit different in 2018 While #4-Kevin Harvick signed an extension with Stewart-Haas Racing last May, and #14-Clint Bowyer is in the first year of his contract, drivers #41-Kurt Busch and #10-Danica Patrick are not locked in for next season. "Contracts are signed - and expire - at all different times," Haas told motorsport.com. "It's hard to say when one person's contract is going to expire because there are options and things like that. I think that's why they call it silly season. We kind of start looking at what we want to do. The drivers do the same thing. Sponsors do the same thing. In order for all the pieces to fall into place, you have to take all three parties - you've got to take the drivers, the owners and the sponsors and see if you can't align all the stars up and get them to agree on something." Haas has no plans of eliminating any of his four Cup squads.(Motorsportts.com)[Read More Here](7-4-2017)

Visor Cam debuts on Danica Patrick's helmet at Sonoma After a successful test Friday during a televised practice session at Sonoma Raceway, FOX Sports announces it will feature a driver helmet visor camera in a live Monster Energy NASCAR Cup Series race telecast for the first time in NASCAR's modern history during Sunday's race coverage from Sonoma. The "FOX Sports Visor Cam," several years in development, was tested on Danica Patrick's helmet Friday afternoon and will remain for its race debut as the Stewart-Haas Racing driver pilots the #10 Code 3 Associates Ford Fusion on Sunday. To view Patrick's visor cam footage from Friday's practice session, CLICK HERE. The camera offers the most realistic view from the driver's seat ever available to NASCAR fans.(FOX Sports)[Read More Here](6-25-2017)

Danica Patrick launches wine brand Danica Patrick has taken her love of wine and food and poured it into the bottle of her own brand, Somnium, which means "to dream" in Latin. In April, the first vintage, a 2014 cabernet sauvignon, was released as a small lot allocation of 210 cases. Somnium will debut at Auction Napa Valley 2017 as part of the e-lot auction.(Napa Valley Register)[Read More Here](6-6-2017)

Patrick's Future at SHR Uncertain after 2017 Season Stewart-Haas Racing and Danica Patrick are reviewing their options about whether she will continue on as a driver for the team after this year, according to sources. Patrick is signed with SHR through '18, but there are clauses in her contract that could see the relationship end after this year, and the sides are discussing their choices, sources said. Patrick's nearly decade-long relationship with GoDaddy that spanned back to her time in IndyCar ended after '15, and SHR has run into challenges securing primary sponsorship. Nature's Bakery earlier this year backed away from its three-year, $45M deal after one season.(Sports Business Daily)[Read More Here](6-4-2017)

Stewart-Haas Racing and Nature's Bakery reconcile: Stewart-Haas Racing has reached an equitable agreement with Nature's Bakery that will see the maker of on-the-go snacks serve as a primary sponsor for four Monster Energy NASCAR Cup Series races split between drivers Danica Patrick and Clint Bowyer.[More](5-26-2017)

Are Danica Patrick's hard wrecks catching up to her?: Danica Patrick was involved in a hard, fiery wreck May 13 at Kansas, when running in the top 15. The wreck, no fault of her own as Joey Logano had a part break in his car, causing him to turn abruptly and clip Patrick, came when Patrick was running in the top 15. It would've been her first top-15 finish this season. After the race, she bemoaned her luck on the season.[More](5-21-2017)

Stewart-Haas Racing / Nature's Bakery lawsuit close to settlement: SHR, which sued the fig-bar company for $31 million for the final two years of the three-year contract following Nature's Bakery decision to terminate its sponsorship of Danica Patrick after one season, must report to the court in two weeks whether the case has been settled.[More](5-16-2017)

Logano & Patrick Accident Quotes: Joey Logano, Danica Patrick, and Aric Almirola were involved in an accident on lap 198 at Kansas Saturday night.[More](5-13-2017)

Danica Patrick had a feeling about boyfriend's prospects: Danica Patrick said she had positive vibes about boyfriend Ricky Stenhouse Jr.'s chances in Sunday's GEICO 500 at Talladega Superspeedway, and not just because Stenhouse had won the pole during Saturday's time trials. But Patrick was otherwise occupied when Stenhouse took the checkered flag for the first time in his 158th start in the Monster Energy NASCAR Cup Series. Patrick hasn't won in 164 Monster Energy NASCAR Cup Series races, but she got her only IndyCar victory in her 50th start in the series.(NASCAR Wire Service)[click to continue](5-8-2017)

Code 3 Associates expands role with Stewart-Haas Racing:Code 3 Associates is expanding its partnership with Stewart-Haas Racing. The 501(c)(3) non-profit organization specializing in animal rescue and recovery in disaster areas will feature its collaboration with the One Cure initiative for three races on the #10 Ford Fusion driven by Danica Patrick in the Monster Energy NASCAR Cup Series while also adding a fourth race specific to Code 3 Associates. [More](4-26-2017)

Mobil 1 featured on Danica's #10 Ford at Bristol When Danica Patrick gets to Bristol this weekend, her #10 Ford will sport the colors of Mobil 1 Annual Protection, which is part of ExxonMobil's new high-performance,

low-environmental-impact product line that provides exceptional performance benefits and convenience. Mobil 1 Annual Protection helps to safely reduce the amount of used oil generated through regular oil changes. More than 2 billion quarts of oil would be saved each year if every driver in the United States switched to Mobil 1 Annual Protection. (Stewart-Haas Racing / True Speed Communication)[More](4-19-2017)

Danica Patrick comments on retirement: With Patrick's driving days possibly nearing an end in the not-too-distant future, what might have seemed like an off-track hobby is being fast-tracked into something far bigger. She launched the clothing line "Warrior by Danica Patrick" on HSN after participating in the design process. And she developed the workouts and meal plans for the book. Ask Patrick about how much longer she will race, and her reply doesn't suggest the question is off-target.[More](4-15-2017)

More documents filed in Stewart-Hass suit against Natures Bakery: Nature's Bakery and Stewart-Haas Racing will have a mediator hear their issues Wednesday, court documents show. If that session is unsuccessful, both sides agree to a second mediation session that will occur 30 days after all summary judgment motions and briefs are filed.[More](4-8-2017)

Tony Stewart, Danica Patrick earn induction into Bobblehead Hall of Fame: A Hall of Fame induction traditionally symbolizes the pinnacle of a career in sports and that day has come for three-time NASCAR Cup Series champion Tony Stewart and milestone-setting female driver Danica Patrick of Stewart-Haas Racing.[More](4-4-2017)

Aspen Dental becomes 'Official Dentist of NASCAR.': NASCAR and Aspen Dental, one of the largest and fastest-growing networks of independent dental care providers in the United States, announced a multi-year official partnership, designating the brand as the 'Official Dentist of NASCAR.' The announcement coincides with the launch of Aspen Dental's 'Get Started' awareness building health initiative with NASCAR and Stewart-Haas Racing driver Danica Patrick.[More](3-24-2017)

Danica Patrick among highest paid women in sports: As far as the highest paid women in sport is concerned, it's nearly game, set, and match to tennis stars. But the ranking, which is based on Forbes data..., does pack a surprise or two. From the consistently brilliant Serena Williams, to the powerful UFC star Ronda Rousey.[More](3-10-2017)

Stewart-Haas Racing still needs sponsorship: Stewart-Haas Racing still needs sponsorship for the majority of races for Clint Bowyer and a significant number for Danica Patrick.[More](2-26-2017)

Nature's Bakery Intends To Countersue Stewart-Haas Racing UPDATE:: Nature's Bakery announced intentions to countersue NASCAR team Stewart-Haas Racing in a sponsorship issue that appears to be getting ever more contentious. SHR sued Nature's Bakery earlier this month for breach of contract after the Nevada-based fig bar maker sent a note to SHR in mid-January saying it was going to terminate its three-year sponsorship deal worth $15.2M annually. In a sharply worded press release today, Nature's Bakery called SHR's suit a "false legal complaint." A quote from company CEO Kelly Allin adds, "Contrary to its image, SHR is run by big-business types that took advantage of Nature's Bakery. They now are threatening scorched earth litigation against a multi-generational family company. We're obviously not going to let them bully us. We may be a small brand, but we do not think what they are doing is right. We look forward to defending ourselves in court." The loss of Nature's Bakery has left SHR with around 20 races to fill heading into the season, but that effort was helped with this week's announcement that Aspen Dental was stepping up its commitment with Danica Patrick's #10 Ford from four races to at least 10.(Sports Business Daily)(2-16-2017)

UPDATE: Nature's Bakery's counter claim to the breach of contract suit brought against it by Stewart-Haas Racing asserts that the NASCAR team "could not control" driver Danica Patrick as she promoted competing products on social media.[More](2-25-2017)

Danica Patrick talks about concussions: #10-Danica Patrick says she has had a number of concussions in her career and Earnhardt, Jr. set a good example by getting out of the car to heal.[More](2-23-2017)

TaxAct to sponsor Patrick in Clash: As the 2017 Monster Energy NASCAR Cup Series season gets underway with the 59th running of the Daytona 500 at Daytona International Speedway, Danica Patrick and the #10 Aspen Dental Ford Fusion team fielded by Stewart-Haas Racing (SHR) return to Daytona with a smile, refreshed and ready to kick off a new year. Before festivities get underway for the Daytona 500, the #10 team will first focus on Saturday's Advance Auto Parts Clash. With the 2017 tax filing season underway, TaxAct, long known for being the best deal during tax season, will serve as primary sponsor of Patrick's #10 Ford Fusion in Saturday night's non-points race. The event marks the first of four events in which TaxAct, the official tax preparation software partner of SHR and Patrick, will serve as the primary sponsor of the #10 Ford Fusion this year. As Patrick returns to Daytona for her sixth start in the Daytona 500, her #10 Ford Fusion will feature the blue-and-white branding of Aspen Dental. It was announced earlier this week that the company, one of the largest and fastest-growing brands in the United States, has expanded its partnership with SHR to become the lead sponsor of Patrick and the #10 team during the 2017 season.(SHR), see images of BOTH scheme on the #10 Team Schemes page (2-17-2017)

Aspen Dental Expands Partnership with SHR and Danica: Aspen Dental, one of the largest and fastest-growing brands in the United States, has expanded its partnership with Stewart-Haas Racing (SHR) to become the lead sponsor of Danica Patrick and the #10 team during the 2017 Monster Energy NASCAR Cup Series season. The #10 Aspen Dental Ford Fusion will debut in the season-opening Daytona 500. Aspen Dental has been a partner of SHR since 2012 and aligned with Patrick since 2014. As the brand enters its sixth year with SHR and fourth with Patrick, it will serve as the primary sponsor of Patrick's #10 Ford for a double-digit slate of races in 2017.
"Our commitment to Danica Patrick goes back almost four years and our relationship with SHR even further," said Bob Fontana, chairman and CEO of Aspen Dental Management, Inc. "She is a strong advocate for the Aspen Dental brand and a wonderful ambassador for programs like the Healthy Mouth Movement. Danica and Stewart-Haas Racing have encouraged fans to get started on the road to better oral health care while showcasing how Aspen Dental practices make it easy for them. We look forward to our enhanced partnership."
Patrick has shined a spotlight on oral health across a multitude of channels. As part of the promotion of the Healthy Mouth Movement - a community-giving initiative which has delivered more than $7.5 million in donated dentistry for veterans since its inception - Patrick's #10 car displayed a special paint scheme during the NASCAR Cup Series race at Chicagoland Speedway in September 2015 that featured the names of 2,200 veterans who had been honored by their friends and family. Patrick also appeared in "A Taste of the Future" - a hidden-camera video campaign designed to raise awareness about the long-term consequences of delaying dental care.
"From the first time I visited Aspen Dental's headquarters in 2013, I was struck by their commitment to helping people and changing lives," Patrick said. "I love working with organizations that care about people, and teaming up with a group that has such an important mission - breaking down barriers and helping patients get the dental care they need - is very rewarding. In the years since I first partnered with Aspen Dental, it's been fun to work on some unique projects with their team. From the 'Taste of the Future' video to launching the MouthMobile and then having the 'Turbocharged Tooth Fairy Squad' at Talladega last spring, we've worked together on some pretty impactful programs. It's incredible to see firsthand how many people they've helped. I'm looking forward to delivering the company's message at even more races this year."
There are nearly 600 Aspen Dental practices across 35 states and each practice offers patients a safe, welcoming and judgment-free environment to address their dental challenges. Every Aspen Dental practice offers a full range of dental and denture services - including comprehensive exams, cleanings, extractions, fillings, periodontal treatment, whitening, oral surgery, crown and bridge work - allowing patients to have the peace of mind that they are taken care of and protected, so they can focus on getting the healthy mouth they deserve. In 2016, Aspen Dental practices recorded more than 4.1 million patient visits and welcomed nearly 900,000 new patients.
"Aspen Dental has been a great partner for Stewart-Haas Racing for many years," said Tony Stewart, who co-owns SHR with Haas Automation founder Gene Haas. "We've both grown with this sponsorship and we know we can achieve even more thanks to their increased role with Danica and our #10 team."(Stewart-Haas Racing), see images of the car on the #10 Team Schemes page.(2-14-2017)

Possible sponsorship issues for Patrick, Stewart-Haas UPDATES: Danica Patrick wore an all-white Tax Act uniform to NASCAR's preseason media event, raising eyebrows about her sponsorship situation. Patrick and Stewart-Haas Racing last year signed a deal with Nature's Bakery as Patrick's primary sponsor. The company founded in 2010 by the father-and-son duo of Dave and Sam Marson was new to NASCAR last season and was scheduled to sponsor more than 20 races this year. SHR told The Associated Press on Tuesday that conversations with Nature's Bakery are ongoing. "Nature's Bakery and Stewart-Haas Racing are in discussions about how the sponsorship might look in 2017. Both sides have options, and it's a matter of determining what is best for both parties," the team told AP. SHR stressed it is moving forward with a full season for Patrick and its other three entries. Nature's Bakery is one of the smallest primary sponsors in NASCAR, with fewer than 500 employees in the United States. The company's products are sold in all 50 states and 22 countries.(Associated Press)(1-24-2017)
UPDATE: Stewart-Haas Racing filed a $31 million breach of contract lawsuit against Nature's Bakery on Friday, accusing the company of refusing to pay millions of dollars it owes the team to sponsor driver Danica Patrick this season. Nature's Bakery was scheduled to sponsor at least 20 races this NASCAR season, the second year of a three-year deal to be the primary sponsor for Patrick. The lawsuit filed in state superior court says Nature's Bakery had cash flow issues not long after signing its sponsorship agreement and asked to rework the payment schedule on the more than $15 million the company owes the team each season. SHR also accused the company of eventually concocting "a scheme to avoid further payments" by claiming Patrick had been endorsing competing products and was not using her social media presence enough to promote Nature's Bakery. The suit says Nature's Bakery sent a letter to the team on Jan. 19 terminating the sponsorship agreement, and that the company has missed several re-scheduled deadlines to pay. The lawsuit seeks $31.7 million, plus interest for the breach of contract.
The pairing with Nature's Bakery was a natural fit for Patrick because she heavily promotes a healthy lifestyle and clean eating. She has started a fitness program that will be turned into a book, has launched an active-wear clothing line and uses her social media channels to encourage fans with recipes and workouts. Patrick has also promoted Nature's Bakery on social media, and has claimed she ate the fig bars before she was partnered with the company. According to the lawsuit, Nature's Bakery took issue with Patrick using Instagram to promote Six Star Pro Nutrition Protein Powder, Purely Inspired Protein, home-made energy balls, a homemade spinach smoothie and various other homemade meals. SHR maintains none of those products is in competition with fig bars or brownies, and that Nature's Bakery "liked" most of the Instagram posts. An exhibit filed with the suit includes numerous Patrick photos from Instagram that show Nature's Bakery had "liked" the post. SHR claimed Nature's Bakery never complained about the Instagram posts until it began missing payments and accused Patrick to be in breach of contract.(Associated Press)
AND: The initial report has been updated with additional details:
The lawsuit filed in state superior court says Stewart-Haas Racing had "significant concern" Nature's Bakery could afford a primary sponsorship, but founder David Marson "provided repeated assurances that Nature's Bakery had the cash flow and funds to meet all the financial requirements."
Nature's Bakery did not immediately respond to a request for comment late Friday.
"It is an unfortunate situation, as the team has delivered on all aspects of its contract and was prepared to do so again in 2017. Ultimately, this is a situation that will be resolved in a court of law," the statement said, adding the team is moving forward with plans to field four cars in the Monster Energy Cup Series while also expanding to include a full-time Xfinity Series team. "The litigation with Nature's Bakery will not impact the organization's on-track efforts," the statement said.
(Associated Press)(2-3-2017)
UPDATE 2: Some sources have pointed to the '16 minority investment by private-equity firm VMG Partners into Nature's Bakery as a turning point for the deal, as the fig-bar company had previously been solely owned by the Marson family. The suit indicates that VMG Partners, which declined comment for this story, became responsible for large decisions after it made the investment, according to ESPN, and industry observers noted that private equity firms are typically solely interested in boosting a company's bottom line before flipping it. However, three sources close to Nature's Bakery said that the company is claiming that it saw no meaningful increase in sales revenue last year. One of those sources said that because of the claimed lack of a revenue jump, the deal was creating issues for the company regardless of any outside factors including new investors. Many in the industry had speculated over the last week and a half that SHR would look for a settlement in bid to avoid litigation.(Sports Business Daily)
AND Dave Pericak, Director of Ford Performance, was asked about Ford's commitment to the team:
There's a sponsorship issue with Danica's car. if there is a need for sponsorship, is that something that would fall under your parameters?
Pericak: "What I would say is we're gonna let that unfortunately play out through the court system and see how it works out. I'm hopeful that we're gonna come to a resolution on that, but at the end of the day what I can say is that you have my commitment and the commitment of Stewart-Haas Racing and everyone that's involved that it is not gonna affect our ability to hit the track and run that car and run it the way that it needs to be run. I don't really want to make any additional comments given where we are in the whole situation, and it's very unfortunate that we're going through it right now, but one way or another I can just tell you that you will have that 10 car on the track and it will be ready to perform."(Ford Racing)(2-7-2017)

Stewart pleased with move to Ford; #14 team needs sponsorship: The move from Chevrolet to Ford during the offseason was more than just an undertaking of putting new body panels on the cars for Stewart-Haas Racing. As part of the switch, SHR now solely relies on building its own chassis (the car frame) instead of getting chassis from Hendrick Motorsports. That change by itself meant adding people to the payroll and a lot more work to get ready for 2017. Team co-owner Tony Stewart seems pleased with how his team has converted to a new fleet of cars. Speaking at the Ford Performance racing support center, Stewart said Wednesday he feels confident his team has been organized well enough to make the switch without losing a beat. SHR doesn't build engines. It will move from Hendrick engines to Ford supplier Roush Yates Engines. Stewart said he felt the transition so far was smoother than he thought it would be when the team made the decision to change, a decision it did not take lightly considering Stewart's long relationship with General Motors and the quality cars and engines SHR had in winning the 2011 title with Stewart and the 2014 title with Kevin Harvick.
Even great performance doesn't always translate into sponsorship. While SHR will field four cars in 2017, Clint Bowyer, stood in front of a Mobil 1-branded car during the event even though Mobil just has a few races with Bowyer next season. The team has not announced an anchor sponsor for the majority of races for Bowyer, who replaces Stewart in the #14 NASCAR Cup car. "We're still working, still looking for sponsors for the 14 car so feel free to bring whatever you've got," Stewart told the media. The Bowyer car would run without sponsorship, if necessary, or with the Haas Automation logos of team co-owner Gene Haas on the car. Even with Ford support (manufacturers give teams money in addition to engineering support), Stewart said sponsorship is vital.(ESPN.com)(1-19-2017)

ExxonMobil and Stewart-Haas Racing Extend Partnership with Multi-Year Deal: ExxonMobil announced it will be extending the Mobil 1 brand's sponsorship of Stewart-Haas Racing (SHR) in a multi-year deal. Beginning next year, Mobil 1, the "Official Motor Oil of NASCAR," will provide full primary sponsorships across SHR's four NASCAR premier series drivers. Kevin Harvick's #4 car, Danica Patrick's #10, Clint Bowyer's #14 and Kurt Busch's #41 will see Mobil 1 full primaries at various NASCAR premier series races throughout the year. At the same time, the Mobil 1 brand will remain an associate sponsor for all SHR drivers at all other races. "ExxonMobil and Mobil 1 lubricant technology have been integral to my success with SHR and my 2014 Championship, so I'm excited they're coming back," said Harvick. "I'm also honored to step in as the lead representative for the Mobil 1 brand both on and off the track."
Tony Stewart, who has represented Mobil 1 since the brand joined SHR in 2011, is retiring as a NASCAR driver at the end of the 2016 season. He will remain a brand ambassador for Mobil 1 in his role as a team owner, as he co-owns SHR with industrialist Gene Haas, founder of Haas Automation. Additionally, the Mobil 1 brand will be an associate sponsor of SHR's new NASCAR XFINITY Series for the 2017 season, where Cole Custer will run for rookie of the year. The company has been providing lubricant technology support to the team since 2011, which helped Stewart and Harvick earn premier series championships for SHR in 2011 and 2014, respectively.
"With two championships already, our partnership with Stewart-Haas Racing has been pushing performance limits since day one. Finishing this year and going into 2017, we're ready to add more wins and titles to the collection," said Kai Decker, global motorsports manager at ExxonMobil. "Our engineers are continuously working to advance our lubricant technology and SHR plays a large role in how we test our engine lubricants - ensuring consumers and race fans are getting the best product available."
After announcing the partnership in 2010, SHR and Mobil 1 engineers began working closely together to tackle racing challenges. The 2017 season continues a collaborative engineering relationship used to develop lubricant packages and push technology limits to new frontiers. This relationship helps the SHR team win races and ExxonMobil continue to improve the performance of Mobil 1 branded lubricants with improved power, fuel mileage, engine efficiency and reliability.
"We're thrilled to continue our partnership with ExxonMobil for the 2017 race season and beyond," Stewart said. "They've been an incredible partner. "The success we've achieved has been greatly helped by Mobil 1 lubricant technology and our engineers working hand in hand with their engineers."
Including the 2016 season, the partnership with ExxonMobil has led to significant on-track success for SHR, compiling two NASCAR Sprint Cup Series titles, 34 race wins, 140 top-five finishes, 266 top-10 finishes and 28 poles.
Along with its association with SHR, Mobil 1 is entering its 15th year as the "Official Motor Oil of NASCAR." Mobil 1 is used by more than 50 percent of the teams in NASCAR's top-three series.(ExxonMobil PR)(10-7-2016)

Patrick not ready to retire, but looking to the future: She's not giving up on racing any time soon but NASCAR driver #10-Danica Patrick is already eying her next move. "At this point and time it's racing but while I'm in racing, it's fun to develop relationships and plant the seed about all the other things that I love to do that will go beyond racing," Patrick tells FOXBusiness.com. The 34-year-old stock car driver says her social media accounts helped her realize her second passion-health and wellness. "You are what you eat," the avid cook added. Her Instagram is full of food pictures, ranging from the things she makes herself to promoting healthy on-the-go treats from her official sponsor, Nature's Bakery. "I don't think they [Nature's Bakery] just came about and they just worked. I think they came about because that is what I'm putting out there. That's what I'm showing that I'm interested in. Authentic is harder and harder to come by in this world and I feel very fortunate that I have partners that are very authentic too," she says. Nature's Bakery, a privately held snack and food brand, is happy about the partnership as well. Founder Dave Marson told NASCAR.com that overall sales had grown more than 50% since they entered into a partnership with Patrick and the Stewart-Haas racing team. "I was always confident that it was on an upward trajectory but I hope it exceeded their expectations," says Patrick. And she's not stopping there. Patrick is also developing a new clothing line called "Warrior," that is set to launch in January 2017, and has aspirations for a TV career. As for what's next in her racing career, Patrick says she won't quit until she wins in NASCAR.(Fox Business)(9-14-2016)

Stewart-Haas Racing switching to Ford in 2017: Ford Performance announced Stewart-Haas Racing will switch to Ford as its auto manufacturer partner starting with the 2017 NASCAR season. The multiyear agreement means that, beginning with Daytona Speedweeks in February 2017, the four-car Stewart-Haas Racing team will race the Ford Fusion with Ford engines prepared by Roush Yates Engines.
"We are thrilled to be able to add a championship-level team like Stewart-Haas Racing to our Ford NASCAR program," said Raj Nair, executive vice president and Chief Technical Officer, Ford Motor Company. "Tony Stewart and Gene Haas have the same passion for winning that we do, and bring a strong stable of drivers and personnel that fit into what we're trying to do in the sport."
"We have said very clearly that we are not in NASCAR just to race, but to win races and championships," said Dave Pericak, global director, Ford Performance. "We believe the addition of Stewart-Haas Racing in 2017 will give our program a major boost in terms of being in contention for both drivers' and manufacturers' championships every year.
"We believe that our NASCAR engineering experience and tools match up very well with the expertise and personnel that Stewart-Haas Racing has in house right now, and that we will both benefit from this partnership going forward."
Stewart-Haas Racing will join a Ford NASCAR lineup for 2017 that includes Team Penske, Roush Fenway Racing, Wood Brothers Racing, Richard Petty Motorsports and Front Row Motorsports. Roush Yates Engines is Ford's technical partner for NASCAR race engines.
Stewart-Haas Racing will continue its current manufacturer relationship throughout the 2016 season.(Ford Racing)
AND: Stewart-Haas Racing, winners of two NASCAR Sprint Cup Series championships and 30 point-paying races, will campaign Ford Fusions beginning in 2017. The four-car team will compete with Ford engines prepared by Roush Yates Engines.
"I am proud of our association with Chevrolet as they helped build our organization into the team it is today," said Tony Stewart, co-owner, Stewart-Haas Racing. "This new partnership with Ford allows us to strengthen our position in the sport and ensure the long-term stability and success for everyone who is a part of Stewart-Haas Racing."
"Motorsports is an extremely challenging environment where in order to maintain success you have to constantly innovate. It's true in NASCAR and it's true in business," said Gene Haas, co-owner, Stewart-Haas Racing. "We've enjoyed great success with Chevrolet, but this opportunity with Ford allows us to evolve while continuing to compete at the highest levels of the sport."
"From the very beginning of Stewart-Haas Racing we have fostered an environment of competitiveness, performance, teamwork and family," said Brett Frood, team president. "This future partnership enables us to continue delivering across these silos and exceed our commitments to our fans, partners and employees."(Stewart-Haas Racing)
Transcript: Read what was said in Wednesday morning's press conference on the Stewart-Haas Racing Ford press conference transcript page.(2-24-2016)

Members of SHR help out family of stricken crewman: The family of a Stewart-Haas Racing team member who suffered a stroke on New Year's Day is getting a helping hand from fellow team members with the Kannapolis, North-Carolina based organization. Les Huntley, a front suspension mechanic for SHR and second gas man for #10-Danica Patrick last season, was left with paralysis on his left side in the wake of his medical emergency. As of a week ago, Huntley was still not walking, nor able to use his left arm and hand. Members of SHR spent their Saturday providing assistance to Huntley's family as they move into a new home.(FoxSports)(1-31-2016)

Stewart-Haas Racing crew member suffers stroke: Les Huntley, a front suspension mechanic at Stewart-Haas Racing who also served as the second gas man for Danica Patrick's #10 team, suffered a stroke New Year's Day, the team confirmed Monday. Huntley has paralysis on the left side and is expected to have long road to recovery. Huntley, who is from Renwick, Iowa, worked on front suspensions for all the Stewart-Haas Racing cars.(NBC Sports)(1-4-2016)

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