OFFICIAL TEAM/DRIVER LINKS
Richard Childress Racing
Ryan Newman (2017+)
Ryan Newman's Rescue Ranch
Childress Institute for Pediatric Trauma
RCR Street Performance Group
ASSOCIATE SPONSORS LINKS
Lucas Oil Products
SOCIAL MEDIA LINKS
Richard Childress Racing - Twitter
RCRCup - Twitter
Richard Childress Racing - Facebook
Richard Childress Racing - Instagram
Richard Childress Racing - YouTube
Ryan Newman - Twitter
Ryan Newman - Facebook
LukeLambertCC - Twitter
Caterpillar - Facebook
CATmining - Twitter
Grainger - Twitter
Grainger - Facebook
Coca-Cola Racing Family - Twitter
2017 #31 Paint Schemes
2016 #31 Paint Schemes
2015 #31 Paint Schemes
Paint Scheme Gallery
Races that Caterpillar [21-2* races] is scheduled to be the primary sponsor in 2017:
Daytona, Clash*, 2/18
Daytona, Duel, 2/23
Daytona - 2/26
Atlanta - 3/5
Las Vegas - 3/12
Auto Club - 3/26
Texas - 4/9
Talladega - 5/7
Kansas - 5/13
Dover - 6/4
Kentucky - 7/8
Pocono - 7/30
Watkins Glen - 8/6
Bristol - 8/19
Darlington - 9/3, Earnhardt throwback
Richmond - 9/9
Chicago - 9/17
Charlotte - 10/7
Talladega - 10/15
Kansas - 10/22
Martinsville - 10/29
Phoenix - 11/12
Homestead - 11/19
Race that Kalahari Resorts & Conventions [1 race] is scheduled to be the primary sponsor in 2017:
Pocono - 6/11
Races that VELVEETA Shells & Cheese [? races] is scheduled to be the primary sponsor in 2017:
Michigan - 6/18
Daytona - 7/1
Indianapolis - 7/23
Races that Grainger [5 races] is scheduled to be the primary sponsor in 2017:
Phoenix - 3/19
Bristol - 4/23
Charlotte - 5/28
New Hampshire - 7/16
Races that Chevrolet was featured on the car in 2017:
Martinsville - 4/2
Sonoma - 6/25
Races that Okuma was featured on the car in 2017:
Richmond - 4/30
Races that Waste Masters was featured on the car in 2017:
Dover - 10/1
Races that CAT/Grainger was the co-primary sponsor in 2017:
Charlotte, All-Star Race* - 5/20
Contract Status: Sponsors: Caterpillar 2017+, Grainger 2018+; Driver: 2018
#31 Team / Driver News
Sunday Dover Notebook - Ryan Newman falls just short in bid to advance in Playoff The post-mortem on the run that eliminated Ryan Newman from the Monster Energy NASCAR Cup Series Playoff boils down to three simple words-not good enough. Newman left Dover International Speedway with a 13th-place finish in Sunday's Apache Warrior 400, a result that left him two points short of advancing to the Playoff's Round of 12. Thanks to a fortunate bit of race strategy that garnered seven points in the first stage of the race, Ricky Stenhouse Jr., not Newman, survives to fight another day. Newman also played a role in the outcome of the race. As eventual winner Kyle Busch was closing on then-leader Chase Elliott, Newman was running in front of Elliott, trying desperately to remain on the lead lap. Busch overtook Elliott with just over one lap left, and that led to a testy post-race exchange between Newman and Jeff Gordon, who preceded Elliott in the #24 Chevrolet and still has a piece of the action at Hendrick Motorsports.
KURT BUSCH'S HORRIBLE LUCK CONTINUES AT DOVER Kurt Busch entered the Monster Energy NASCAR Cup Series Playoff buoyed by three straight top-five finishes and looked to be a lock to advance to the Round of 12. Then his season fell apart. At Chicagoland, it was a loose wheel and a pit road speeding penalty. At New Hampshire, it was a race-ending wreck in a dense cloud of smoke, after Stewart-Haas Racing teammate Kevin Harvick was turned in front of him. And on Sunday at Dover, it was an ill-handling car on long runs, an inopportune caution that trapped Busch two laps down and a subsequent commitment line violation.
TO NO ONE'S SURPRISE, JIMMIE JOHNSON FOUND SPEED AT DOVER Suffice it to say, Sunday's run in the Apache Warrior 400 at Dover International Speedway was a major source of encouragement for Jimmie Johnson, who found enough speed to post his fourth top-five finish of the season and advance comfortably into the Round of 12 of the Monster Energy NASCAR Cup Series Playoff.(NASCAR Wire Service)[See Full Notes Here](10-2-2017)
Waste Masters Solutions featured on Newman's #31 at Dover Waste Masters Solutions is the primary partner of the #31 team for this weekend's race at Dover International Speedway. Waste Masters Solutions provides commercial and industrial clients with reliable, flexible and high-quality waste solutions. As a privately-owned company, Waste Masters Solutions is large enough to service your needs but small enough to care. A U.S. Veteran owned company, with over 100 years of combined industry experience and access to a nationwide network of partners, Waste Masters offers its clients a variety of innovative environmental services, including recycling, commercial and industrial waste solutions, concrete washout, portable restroom services and more. For more information, visit www.WasteMasters.com.(Richard Childress Racing)(9-29-2017)
Richard Childress heads National Hunting and Fishing Day Richard Childress is best known as a NASCAR icon, but there is another side of him that doesn't always grab the spotlight or capture the roar of the crowd. He is an outdoors man, a hunter, angler, conservationist and Second Amendment advocate. Childress has been named honorary chairman of National Hunting and Fishing Day, Sept. 23. He is a good choice for pumping life into what has become a lackluster event in many areas, including ours. Between now and Sept. 23, anyone who pledges to take a friend, family member, co-worker or neighbor with them hunting or fishing or a sport shooting, their name will be entered in a contest. The prizes are a VIP Race Weekend Package for two and a weekend of fishing and outdoor fun at Big Cedar Lodge in the Ozark Mountains. The pledge can be found at www.nhfday.org.(Roanoke Times)[Read More Here](8-25-2017)
Childress plans three teams in 2018: "Our entire RCR organization is 100 percent focused on getting all three of our Monster Energy NASCAR Cup Series programs in the playoffs this year, and bringing another Cup championship to RCR in 2017. We will be announcing our plans for a third Cup team and our overall 2018 team lineup at a later date."[More](7-26-2017)
Childress back to two car team? Richard Childress Racing is preparing for the possible departure of Paul Menard's at the end of the season [from the #27 team]. At least a dozen employees were laid off in the last week coming on the heels of the departure of RCR veteran crew chiefs Slugger Labbe and Gil Martin.(Motorsport)
AND Richard Childress Racing has been considering its options for '18 should primary sponsor Menards leave after this season, according to sources, an indication that the home improvement chain is eyeing a move elsewhere. Menards is said to be eyeing a move from RCR to the Team Penske/Wood Brothers Racing.(Sports Business Journal)(7-14-2017)
Austin Dillon and Ryan Newman to honor Dale Earnhardt at Darlington: Both race cars will be decked out in the blue and yellow colors of Earnhardt's famous Wrangler Chevy[More](7-5-2017)
VELVEETA Shells & Cheese to sponsor Newman: VELVEETA® Shells & Cheese is partnering with Richard Childress Racing (RCR) and the No. 31 Chevrolet SS team to give NASCAR fans a taste of the one and only LIQUID GOLD. VELVEETA Shells & Cheese will serve as the primary sponsor for select races, beginning June 18 at Michigan International Speedway, and an associate sponsor for the remainder of the 2017 season.[More](6-7-2017)
Kalahari Resorts & Conventions extends partnership with Richard Childress Racing: Richard Childress Racing (RCR) and Kalahari Resorts & Conventions have renewed their partnership for the 2017 Monster Energy NASCAR Cup Series season. Now home to America's Largest Indoor Waterpark, Kalahari Resorts will once again serve as the primary sponsor on Ryan Newman's #31 Chevrolet SS at Pocono Raceway on June 11, 2017, as well as host RCR during its two stops on the Series schedule in Pennsylvania.[More](3-28-2017)
Newman wins at Phoenix: #31-Ryan Newman won the Camping World 500(k) Monster Energy NASCAR Cup Series race at Phoenix International Raceway for his 1st win of the season, 2nd win at Phoenix, his first for Richard Childress Racing and 18th career win. Newman's last win was at Indianapolis in July 2013.
#42-Larson finished second (for the 4th time in the last five races) followed by #18-Busch, $17-Stenhouse Jr., #2-Keselowski, #4-Harvick, #19-Suarez(career best), #77-Jones(career best), #48-Johnson and $11-Hamlin.
Pole winner, #22-Logano, led 82 laps but had a pit road speeding penalty mid-way in the race and then with 6 laps to go in the race had a tire explode and hit the wall, finishing 31st.
#18-Kyle Busch led the most laps at 114 and had a commanding lead with 6 laps to go before Logano hit the wall and brought out the caution.
There were 14 lead changes among 8 drivers and 8 cautions for 45 yellow flag laps.
The average speed was 104.271mph.
Scheduled Race Re-Airs: Sunday, March 19 at 10:00pm/et on FS1; Monday, March 20 at 6:30am/et on FS1; Monday, March 20 at 9:30am/et on FS2
See unofficial race results, awards, laps led, cautions and more at:
Unofficial Race Results page (pdf)
Penalty Report (pdf).
Cumulative Report (pdf).
See OFFICIAL race results & points standings on the Official Race & Points Report (pdf).(3-19-2017)
Race recap: Newman wins at Phoenix; Larson 2nd...again When the winner of Sunday's Camping World 500 was announced, officials might have thought for a moment that they got the wrong envelope, a la Warren Beatty at the Oscars. But, no, there was no mistake. Ryan Newman was the unexpected winner of the fourth Monster Energy NASCAR Cup Series race of the season after a late caution gave his #31 Richard Childress Racing team the chance to break a drought dating to 2013. Staying out on old tires for a two-lap overtime run at Phoenix International Raceway, Newman pulled away when eventual fourth-place finisher Ricky Stenhouse Jr. (who stayed out during the final caution) and runner-up Kyle Larson (who pitted for two tires) got together in the first corner after the final restart on Lap 313. Newman's 18th career victory was his second at Phoenix but his first since he won the Brickyard 400 on July 28, 2013, driving for Stewart-Haas Racing. The win was RCR's first since Kevin Harvick took the checkered flag on Nov. 10, 2013 at Phoenix before departing for Stewart-Haas the following year.[More](3-19-2017)
Phoenix winning driver, Ryan Newman's comments
Q) IN THE DESERT, THE DROUGHT COMES TO AN END FOR RICHARD CHILDRESS RACING AND RYAN NEWMAN. HOW GOOD DOES IT FEEL TO BE BACK HERE IN VICTORY LANE?
Newman: "I've lost count; that's how long it's been. I've got to thank Grainger, Caterpillar, Coca-Cola, Monster Energy, for supporting our series, and Chevrolet. The list goes on and on. What a gutsy call by (crew chief) Luke (Lambert). I called for two tires and he called for none. I've won more races no tires than I have with four. I'm just proud of these guys. We had a good car all day. We kept it out of trouble and collected in the end."
Q) A COUPLE OF YEARS AGO YOU USED UP KYLE LARSON TO MAKE THE CHASE. WERE YOU THINKING ABOUT THAT AT ALL AS HE WAS CHASING YOU DOWN?
Newman: "Trust me, I went into (Turn) 3 looking at my mirror. I knew he was down there; but it took my car forever to get going. I'm spent, man. I had the chills on lap 150. I'm done."(Team Chevy)(3-19-2017)
Grainger Extends Partnership with Richard Childress Racing After a successful launch in 2014, Richard Childress Racing (RCR) and Grainger have renewed their partnership for multiple years. The leading broad line supplier of maintenance, repair and operating (MRO) products unveiled to customers, suppliers and team members attending this year's Grainger Show in Orlando, Fla., the new look of the #31 Grainger Chevy driven by Ryan Newman in the Monster Energy NASCAR Cup Series.
Grainger's NASCAR campaign launches this weekend with their primary paint scheme at Phoenix Raceway for the Camping World 500 on March 19 as well as its associate presence on the #31 Chevy for all Cup Series events when not the primary partner. Grainger is scheduled to be the primary sponsor in five races: Phoenix in March, Bristol in April, Charlotte in May, New Hampshire in July and Michigan in August.
In addition, Grainger continues to build upon a strong digital and social content platform by releasing videos on the new paint scheme and "Ryan Newman: Born Behind the Wheel". More content is in the works to further enhance and grow across multiple mediums throughout the year.(Richard Childress Racing)[More](3-14-2017)
Richard Childress Racing Announces 2017 Team Lineup: Richard Childress Racing (RCR) will return with three full-time Monster Energy NASCAR Cup Series entries and five full-time NASCAR XFINITY Series teams for the 2017 season. It will be the first time in team history that RCR will field five full-time XFINITY Series entries, and the first time since 2011 the team has fielded eight full-time teams. #3-Austin Dillon, #27-Paul Menard and #31-Ryan Newman return to carry the banner for the RCR Cup Series program in 2017. Richard "Slugger" Labbe, Matt Borland and Luke Lambert have been assigned crew chief duties, respectively.
With the addition of rookie driver Daniel Hemric, RCR will operate five entries out of its XFINITY Series stable. The #2 and #3 Chevys in the XFINITY Series will include multiple drivers. Austin Dillon and Paul Menard will be primary drivers for the #2 Chevy, with second-year crew chief Justin Alexander atop the pit box. Ty Dillon will remain with the #3 Chevy team and will partner with rookie crew chief Matt Swiderski, who has spent 10 years at RCR in its engineering department. Swiderski made his debut as crew chief last season at Homestead-Miami Speedway, where he led the #3 team to a second-place finish. Additional drivers for RCR's #2 and #3 teams will be named at a later date. Brandon Jones and Brendan Gaughan return with full-time driving duties of the #33 and #62 Chevys, respectively, and will compete for the XFINITY Series driver championship. Jones and veteran crew chief Nick Harrison will be paired together, while Gaughan returns with his long-time crew chief Shane Wilson for their 12th season together. In 2017, RCR will welcome back the storied #21 entry with Daniel Hemric behind the wheel. Hemric and two-time NASCAR championship winning crew chief Danny Stockman will work together as Hemric competes for Sunoco Rookie of the Year honors and the XFINITY Series driver championship.(RCR)(12-21-2016)
Richard Childress Racing Adds New Operations Director: Sammy Johns has joined Richard Childress Racing (RCR) as the new operations director for the Welcome, North Carolina, racing organization. Johns will report directly to Dr. Eric Warren, director of competition for RCR. "I have known and worked closely with Sammy since 2001 in a variety of teams and roles," said Warren. "He is well rounded and understands the sport from multiple perspectives. He has the hands-on experience of a crew chief along with the understanding of what it takes to build a modern, technical racing organization capable of winning races in today's competitive environment."
Johns will take on an integral role at RCR managing and coordinating the manufacturing and car assembly processes, along with overseeing the crew chiefs and general execution of the race teams. RCR's Technical Director, Mike Coughlan, will continue to focus the engineering department on improving the performance of the cars and the ability to create and use data for a competitive advantage. The Lakeland, Florida, native began his racing career at local short tracks before being named crew chief at Andy Petree Racing. From there, Johns shifted gears and joined Evernham Motorsports as director of competition. He remained a permanent fixture within the organization through 2009 when the company officially became Richard Petty Motorsports (RPM). Johns transitioned into a new role of vice president of operations with RPM and resumed his title until earlier this year.
"I am grateful for the opportunity to join such an iconic sports organization in Richard Childress Racing," Johns said. "The level of engineering and technical expertise at RCR is second-to-none, and I look forward to contributing my knowledge and capabilities to helping this team succeed in 2017 and beyond."(RCR)(11-30-2016)
Matt Borland getting back to NASCAR as crew chief UPDATE: Matt Borland is getting back in the NASCAR game. Sources told Motorsport.com that Borland will join Richard Childress Racing. Borland, 45, worked as a crew chief for 10 seasons in NASCAR before he was promoted to Vice President of Competition for Stewart Haas Racing. Borland rose up the ranks with rookie Ryan Newman for one race in 2000 through the A-B-C development program established at Penske. After a brief stint with Michael Waltrip Racing and Dale Jarrett to start the 2007 season, Borland joined Haas CNC Racing as director of competition and remained through the transition to SHR in 2012. Newman moved to RCR for the 2014 season and signed a contract extension last month. After his friend's departure, Borland had delved into the engineering end of SHR and shifted his concentration to Haas' Formula 1 project. (Motorsport)(11-1-2016)
UPDATE: Richard Childress Racing has named Matt Borland as crew chief for its #27 Menards NASCAR Sprint Cup Series program. Borland will begin his duties as crew chief at the conclusion of the 2016 season, replacing interim crew chief Danny Stockman. Stockman will return to RCR's NASCAR XFINITY Series program, where he has won seven races and the 2013 Series championship. Borland, a seasoned NASCAR engineer and crew chief, brings to RCR more than 20 years of motorsports experience. Most recently, he served as vice president of technology for Stewart-Haas Racing where he oversaw the team's NASCAR and Formula 1 operations, while managing its engineering staff of 30.(Richard Childress Racing)(11-2-2016)
RCR extends relationship with Ryan Newman: NASCAR Sprint Cup Series veteran Ryan Newman has agreed to a multi-year agreement to remain with Richard Childress Racing (RCR) as the driver of the #31 Chevy. The renewal marks Newman's fourth year with RCR and 16th full season in NASCAR's premier series. "Ryan's consistency on the track has been a benefit to our organization and this extension solidifies the future of our racing program," said Richard Childress, Chairman and CEO of RCR. "Ryan proved the first year he was here that we could contend for championships and with this continuation, I believe we can fulfill our commitment to winning races and a championship. Ryan has worked hard to represent many of our partners, especially the primary sponsors Caterpillar, Grainger and WIX Filters, helping them to get the most out of their respective racing programs."
Newman's tenure at RCR with crew chief Luke Lambert boasts two-straight Chase appearances including the 2014 effort that culminated in a single point separating the 38-year-old driver from the coveted Cup title and a career-best finish in the Cup point standings. Entering this weekend's Cup race at Kansas Speedway, Newman and his #31 team have accumulated 11 top-five, 39 top-10 and 65 top-15 finishes in 102 starts.
"I am pleased to continue driving for Richard Childress Racing," said Newman. "Our goal to win a championship all but turned into a reality during our first year together. I feel like since then, we have some unfinished business to complete. I'm fortunate to have forged a great relationship with my crew chief Luke Lambert, and I very much want to not only help him reach our goal of winning a Cup championship but also getting him his first Cup victory." Before joining RCR, the South Bend, Indiana native's Cup career spans 17 years and over 540 races totaling 17 victories including the 50th Daytona 500 at Daytona International Speedway in 2008 and the 2013 Brickyard 400.(RCR)(10-10-2016)
RCR's cars to run decals in Memory of Johnny Siler: All Richard Childress Racing entries will run decals in memory of long-time RCR fabricator Johnny Siler this weekend at Charlotte Motor Speedway. Siler passed away on September 24 following a battle with cancer. His 22-year career at RCR was more than a job, it was his passion and he truly loved it.(RCR)(10-7-2016)
Congrats to #31 crew chief Luke Lambert and his wife Jamie on the birth of their daugther, RubyLynn, Thursday morning. She is the couple's third child. Lambert tweeted the news Thursday.(9-22-2016)
Childress close to finalizing 2017 plans UPDATES: Car owner Richard Childress anticipates he'll know his 2017 driver lineup within three weeks. While Childress told NBC Sports on Thursday that "we've still got a couple of months before we make any real decisions," he did say that "we'll kind of know in the next two or three weeks. We'll have a direction." The main question for the three-car organization is #31-Ryan Newman's status. He's in the final year of his contract, and Childress' grandson, Ty Dillon, appears set to move to Sprint Cup next season. The team also includes #27-Paul Menard, who is 23rd in the points. Childress said Menard's is expected to return to the team as sponsor next year. The final member of the team is #3-Austin Dillon, who is 13th in points and seeking to make the playoffs for the first time.
Ty Dillon has driven eight Sprint Cup races this season. He drove three races for Tony Stewart early in the season and has run five races for Circle Sport - Leavine Family Racing. "I think he'll be in a Cup car next year," Childress said of Ty Dillon. "I'm pretty sure he'll be in a Cup car. We're working on some different programs. Hell, he may be with us, who knows? We're just working on a lot of different things. Right now it's just a lot of things are hanging. We're trying to put together what's going to be the best for everybody, not just for RCR, but for the drivers and the sponsors, we're trying to put together good programs."(NBC Sports)(7-22-2016)
UPDATE Richard Childress Racing is expected to announce its 2017 Sprint Cup Series driver lineup in the coming weeks. Ryan Newman, in his third season as driver of the #31 RCR Chevrolet, isn't quite sure if he'll be a part of it. "We haven't talked about it in-depth yet, but we have talked about it," Newman, 13th in points, said Thursday at Kalahari Resort in Pocono Manor, Pennsylvania. "Hopefully, we'll get to sit down and talk about it soon." While Newman offers consistent, above-average production week in and week out, RCR may be faced with a tough decision as Childress' grandson, Ty Dillon, appears ready for a full-time Sprint Cup Series ride with no clear path to a spot for him. Still, the team owner told NASCAR.com earlier this year at Michigan International Speedway that he's planning on having the '16 XFINITY Series title hopeful in a Sprint Cup car full-time in 2017, while the exact organization and ride has yet to be finalized. Right now, Newman doesn't appear to be getting his ducks in order just yet on the off chance he finds himself ousted from his ride in favor of the younger Dillon. "I plan on (coming back)," he said. "If they'll have me back, I'll be there."(NASCAR.com)
AND: The team is a question mark, the number is uncertain and the logistics are still behind closed doors. But one thing's for certain: If he has his way, Ty Dillon will be in a Sprint Cup Series ride next season. "I fully plan on being in the Sprint Cup Series next year full time," Dillon said Friday at Iowa Speedway. "We've got a lot of options on the table. A lot of chips still left to fall before we kind of get to that point, but hopefully we'll have something really close to getting done in a month or so." With #31 driver Ryan Newman's RCR contract up after this season, it looks to be seen whether or not Dillon will take his place as the driver of the team's third car or if organization will add a fourth car. The possibility of driving for a different team also looms. "Talks have progressed a lot further than they have in past years," Dillon said. "I had talks with other teams in the past couple years and had opportunities, but it's always been my dream to drive for RCR and be teammates with my brother. "But now it seems like the time's more and more important. We've got some things going with RCR but we're still slowly working on other options."(NASCAR.com)(7-30-2016)
Richard Childress Racing announces promotion, new staff: Richard Childress Racing has promoted Jeremy Burleson to the newly created position of Vice President, Partnership Marketing and Communications and has added Carl Anderson and Jay Pennell to the team. Burleson, a Locust, N.C., native joined RCR in 2008 as partnership marketing manager. Since that time, his role has grown to include overseeing a staff of 12 marketing and communications professionals as the Managing Director of Marketing/Communications. In addition to Burleson's enhanced role, RCR has enriched the front office staff with the addition of Carl Anderson to the Business Development team and Jay Pennell to the Communications team.
Anderson joins RCR with an impressive academic background and sales experience. He previously served as a Corporate Sponsorship Account Executive at IMG College in Huntington, W.Va and also has group sales experience with the Tampa Bay Rays baseball team.
Pennell joins RCR with significant experience and knowledge in the digital media and content arenas, which he will be utilizing to help produce and generate original content for RCR's digital space. His responsibilities also include management of the #33 XFINITY Series program with Brandon Jones. Pennell has been a writer for SB Nation, spent the past several years as the digital writer/editor for FOX Sports, and most recently was a freelance writer for NASCAR.com.(RCR)(5-17-2016)
RCR Partner Chartwell Seeks Equity Sale: Richard Childress Racing Enterprises, a premier sports enterprise focused primarily on NASCAR race teams, has advised its employees, drivers and key sponsors that RCR's minority partner, Chartwell Investments and RCR have hired Houlihan Lokey to assist in exploring strategic alternatives for the sale of its equity position in the company. Houlihan Lokey is serving as financial advisor to RCR. Questions regarding the process should be directed to Lee Ann Gliha (RCR).(2-26-2015)
Grainger Joins RCR in a Multi-Year Partnership: Richard Childress Racing and Grainger announced a multi-year partnership that brings a leading broad line supplier of maintenance, repair and operating (MRO) products to NASCAR. Grainger will serve as the primary sponsor of the #31 Chevy driven by Ryan Newman for select NASCAR Sprint Cup Series races beginning with the June 7 event at Pocono. Grainger also will be featured as an associate sponsor on the #31 for all Cup Series events in which it is not the primary sponsor. Newman earned a second-place finish in the 2014 championship standings, which came down to the final lap of the season.
This sponsorship is consistent with Grainger's national marketing approach to make meaningful connections with its customers. In recent years, Grainger has sponsored a summer concert tour and launched a new national advertising campaign. The increasing popularity of NASCAR among its customers and the chance to partner with RCR made this sponsorship appealing to Grainger.
"Both Grainger and RCR share a similar commitment to customers, team members and community, which makes this the ideal partnership," said Deb Oler, Vice President and General Manager with Grainger. "Our customers are hard-working men and women who represent the backbone of the U.S. economy. They are passionate about NASCAR, and we are passionate about them, so we are thrilled to sponsor and cheer on Ryan and the #31. This is a wonderful opportunity for Grainger to celebrate our customers in a personal, unique and exciting way."
Grainger initially launched its on-track association with RCR in late 2014 at Texas Motor Speedway as an associate sponsor on the #31 NASCAR Sprint Cup Chevrolet SS for the final three Cup events, and also served as the primary sponsor of Austin Dillon's#33 NASCAR XFINITY Series entry at the Texas race.
"Grainger's slogan, 'For the ones who get it done,' holds true for what this partnership and RCR stand for," said Richard Childress, CEO and Chairman of Richard Childress Racing. "We're proud to have this association with Grainger and look forward to interacting with their customers and employees. We plan to use our Sprint Cup program and RCR campus to showcase the innovative solutions that Grainger provides to its customers." Grainger will engage customers in its partnership with NASCAR, RCR and the #31 team through several marketing platforms including national racing-themed radio spots, social media and traditional marketing mediums.(RCR)(1-29-2015)