Gander Outdoors Naming Rights of Truck Series to Begin in 2019, Series to be Rebranded NASCAR Gander Outdoors Truck Series
DAYTONA BEACH, Fla. (May 8, 2018) - NASCAR® and Camping World have expanded their agreement to provide Gander Outdoors naming rights to the NASCAR Camping World Truck Series. Beginning in 2019, the national series will be rebranded as the NASCAR Gander Outdoors Truck Series.
Camping World originally became title sponsor of the Truck Series in 2009. In 2014, NASCAR and Camping World signed a landmark seven-year agreement, continuing the partnership through 2022. This newly expanded agreement provides official NASCAR status and naming rights to Camping World's partner brand, Gander Outdoors. The remaining years on the deal are still intact.
"Gander Outdoors' customer base has an affinity to the outdoor lifestyle and will transition seamlessly as the title sponsor of our national series in 2019," said Steve Phelps, NASCAR Chief Operating Officer. "The NASCAR Camping World Truck Series has a consistent and dedicated fan base that will embrace the Gander Outdoors brand. This expanded agreement demonstrates our partners' confidence in the on-track product and the power of our brand loyal fan base."
Gander Outdoors, formerly known as Gander Mountain, was purchased and rebranded by Marcus Lemonis, Chairman of Camping World, in May 2017. Earlier this year, Gander Outdoors announced its title sponsorship of two races at Pocono Raceway; the Gander Outdoors 150 (NASCAR Camping World Truck Series) on July 28 and the Gander Outdoors 400 (Monster Energy NASCAR Cup Series) on July 29.
"Nearly a decade ago we felt strongly our entitlement sponsorship would dramatically increase Camping World's customer base and it's delivered," said Marcus Lemonis, Chairman of Camping World. "We expect the passionate fans of NASCAR will embrace Gander Outdoors the same way they supported Camping World and we couldn't be more excited about the future of the series."
Additionally, as part of the newly expanded agreement, Camping World partner brands Overton's and The House Outdoor Gear will also receive official NASCAR status. The newly signed agreement includes rights to activate across all retail locations nationwide.
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Original post from 5-7-2018:
Camping World CEO Marcus Lemonis is looking at a brand swap for naming rights to the NASCAR Camping World Truck Series in '19, sources said, and a tweet he sent Friday night lends more credence to the possibility. Lemonis wrote he has "big news" coming regarding the future of the Truck Series. Lemonis in '14 early extended the Camping World entitlement, which is worth around $5M annually and was due to run through '15, by signing a seven-year extension through '22.
He oversees several different brands and acquired Gander Outdoors and Overton's last year, and sources started rumbling around the start of the season that Lemonis has been looking at swapping out Camping World for Gander Outdoors starting next year. Gander earlier this year announced that it would entitle a Truck Series and Monster Energy NASCAR Cup Series race at Pocono Raceway in July, and Lemonis on Saturday on Sunday also sent new tweets that hinted he has a team deal coming that will also use the Gander Outdoors brand. Lemonis and Camping World CMO Tamara Ward have not returned messages seeking comment on the matter; NASCAR also has not commented.
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