Jacob Wolf ESPN Staff Writer
Overwatch League team the Los Angeles Valiant has launched an advertising campaign with the Los Angeles Kings and the Los Angeles Galaxy, the three teams announced on Tuesday. The deal includes co-branded merchandise — some with the Valiant and Kings, the others with the Valiant and Galaxy — as well as fan experiences, such as watch parties that will be hosted throughout Southern California. Tickets for these events, which will take place simultaneously on July 20 in Los Angeles, Orange County, Inland Empire and San Diego, California, will range from $10-15. The Valiant's parent company, Immortals, are invested in by the Kings and Galaxy ownership, Anschutz Entertainment Group (AEG), which also owns venues in Los Angeles like the Staples Center, Microsoft Theater (where the Valiant will play beginning in 2020) and others.