BOSTON -- In a moment of what he called "irrational
exuberance" after the Red Sox won their first World Series since
1918, team president Larry Lucchino pledged to take the trophy to
each of the 351 cities and towns in Massachusetts.
"It seemed like a good idea at the time," he said, then
smiled. "Frankly, it still does."
The Red Sox on Tuesday announced a partnership with the
Massachusetts Lottery for a World Series Trophy Tour. The lottery
will spend $225,000 of its $10 million advertising budget to
sponsor the tour, which Lucchino said would stop in any community
that requests a visit.
The trophy has already traveled more than 20,000 miles and been
shown in 10 different states and in the Dominican Republic. The Red
Sox have received requests from 66 different cities and towns in
Massachusetts for a stop, and anticipate many more.
There are no scheduled plans yet. Lucchino expects January and
February to be busy, with stops in big cities, small towns, senior
centers, parks and other places fans gather.
Seeing the trophy up close evokes a range of reactions from Red
Sox fans, he said.
"I've seen grown men cry. I've seen youngsters have a kind of
joyful look on their face that stays with me quite a long time,"
Lucchino said. "For the most part, people are genuinely moved by
The trophy even affected state treasurer Tim Cahill, who serves
as chairman of the state lottery.
"In the two years I've been treasurer, there's been a lot of
exciting things," he said. "We've dealt with multibillion-dollar
bond offerings and invested billions of dollars in pension money
successfully, but I haven't been nervous except in the presence of
The lottery will work with the team on sites, security and
logistics of the tour.
Sharing the trophy is particularly significant now, Lucchino
said, because it is the first for the Red Sox. When the team won
its last Series in 1918, there was no trophy.
"We have a slogan around here: 'Any group of schlemiels can win
once.' We gotta win more than once," he said. "But there will
only be one tour where we show the first trophy."