Tampa Bay keeps name for '07; changes in '08?

ST. PETERSBURG, Fla. -- Tampa Bay will still be known as the
Devil Rays next season. That may change in 2008.

Tampa Bay was facing an end-of-the-month deadline to submit
proposals to Major League Baseball for any name, uniform or related
changes for 2007. Team president Matthew Silverman on Tuesday said
the club will continue its review of the matter instead of filing
any requests with MLB.

"There will be a change for the 2008 season," Silverman said.
"It could be subtle. It could just be a change to the logo or to
the uniforms themselves, but we're going to leave open the
possibility for more dramatic changes now that we have the time to
investigate it fully."

One option is dropping Devil from the team name.

"To do it before the 2007 season would be premature in order to
roll it out properly," Silverman said. "We want to make sure that
we did it properly, and that's why we decided to wait."

New York investor Stuart Sternberg became the principal owner
last fall of the franchise that has never finished higher than
fourth place in the AL East. His ownership group has attempted to
reach out to fans, spending $10 million dollars to improve
Tropicana Field and offering free parking at home games.

"There's a lot of change taking place within the organization
and that change will continue for the next couple of years,"
Silverman said. "Some changes take longer, and the name change is
one of those. We want to make sure we get it right."