MESA, Ariz. -- A sign of the times is finally sprouting at Wrigley Field: Advertising will appear among the ivy on the outfield walls.
Doors in right field and left field will sport the logo for Under Armour, a sports apparel manufacturer. The outfield signs represent a change for the storied ballpark.
"The Cubs are committed to finding alternative and creative revenue streams," team marketing and sales director Jay Blunk said in a statement.
Under Armour also will have advertising rights for signs behind home plate.
Alfonso Soriano, who signed an eight-year, $136 million deal with the Cubs in the offseason, will wear the company's batting gloves and wristbands this year.