ARLINGTON, Texas -- The Texas Rangers are putting the
Ballpark back in their ballpark.
Three years after changing their stadium name to Ameriquest
Field, the Rangers severed a 30-year naming rights deal Monday with
struggling lender Ameriquest Mortgage Co. and rebranded their home
field as Rangers Ballpark in Arlington.
The new name is almost identical to The Ballpark in Arlington,
the stadium's name before the reported $75 million sponsorship with
Ameriquest was announced in 2004.
The parent company of the subprime lender, ACC Capital Holdings
Corp., announced last week that it was slashing its work force for
the second time in less than a year. The company cited the "very
challenging nonprime market" for the cuts.
In a statement, Rangers president Jeff Cogen said the team
approached Ameriquest last year in order to reclaim the Ballpark
name for a new branding strategy.
The renaming comes 2½ years before the scheduled opening of the
Dallas Cowboys' new stadium nearby.