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Tech allows fans to share their video board, TV moments

One modern problem will be solved this season at ballparks across the country, thanks to a company with facial recognition technology that has struck a deal with Major League Baseball.

Fans who appear on the scoreboard video screen or during a television broadcast will, for the first time, be able to get the video and share it socially.

The technology comes from a company called 15 Seconds of Fame. Fans who download the app and take a picture of their face will immediately receive a video clip of themselves on the video scoreboard if they were featured.

If they were captured in a broadcast, the clip will appear after the game ends. An undisclosed financial arrangement with Major League Baseball Advanced Media, which controls the game rights, allows the clips to be fully shareable.

"We think going to a baseball game is one of the best experiences fans can have," said Kenny Gersh, executive vice president of business for MLBAM. "So sharing a memorable and enjoyable experience is very important to us."

Since 15 Seconds Of Fame did a scoreboard video deal with the NBA's Phoenix Suns in December 2015, the company has cut deals with about 15 teams across all sports to capture scoreboard video and provide it immediately to fans who download the app.

"In a world where content is king, we think this is one of the biggest pools of content that hasn't been captured and shared," said Brett Joshpe, CEO of 15 Seconds Of Fame.

Joshpe said a team recently thanked him for his company's product, because that team received thousands of calls each season asking if people could get video of their moment of being featured in the stands.

The company will capture more than 5,000 MLB telecasts this season. Of the people that find themselves through the app, 96 percent of it will be shared, the company says based on previous data.

The video from a baseball game that a fan receives will start with a post video roll promoting the services of 15 Seconds of Fame, but could later become an advertisement. The app also makes the sponsorship of in-stadiums scoreboard elements, like a Kiss Cam, more valuable to sponsors because a high-quality version of the video will be shared by its participants.

"By the time fans take their phones out to capture themselves, it's often too late," said Joshpe. "We help them get the ultimate selfie."

Or, the ultimate bragging rights. Imagine catching a foul ball bare-handed and sharing the TV clip with the world?

That's now easier to do, thanks to technology.