$72,000 raised in All-Star efforts

If you notice Tracy McGrady and Jermaine O'Neal calling for the ball more than usual in the All-Star Game, there's a good reason.

McGrady and O'Neal both pledged to donate $1,000 for each point that they score for the Eastern Conference.

"Those kids, along with all Orlando Magic fans, will be on my mind on All-Star Sunday," McGrady said before the game.

Peja Stojakovic and Jamaal Magloire, clients of the same management company as McGrady and O'Neal, heard about the fund-raiser and also took part in the grand-per-point cause for their charity of choice.

After Sunday's 136-132 victory by the Western Conference All-Stars, the players combined to donate $72,000 to charities. Arn Tellem, President and CEO of SFX Baseball and Basketball, matched the highest donation, $19,000, with his own contribution.

Magloire (19 points) will donate $19,000 to Children's Hospital in New Orleans; O'Neal (16 points) will donate $16,000 to the Housing Authority in Indianapolis and Columbia, S.C.; McGrady (13 points) will donate $13,000 to Florida Children's Hospital in Orlando; and Stojakovic (5 points) will donate $5,000 to the Peja Stojakovic Children's Foundation, which benefits children in his NBA homecity of Sacramento, as well as his hometown of Belgrade.

Tellem's contribution will go to KIPP Academy of Opportunity in Los Angeles. KIPP is a public school that provides educationally underserved students with the knowledge, skills, and character needed to succeed in top-quality high schools, colleges, and the competitive world beyond. KIPP has 31 top-performing public schools that now serve over 4,000 students in 13 states and the District of Columbia, including two schools in Los Angeles.

McGrady and O'Neal have grown close through their association with USA Basketball and as young stars in the East with much in common. The idea to stage a friendly competition for charity in the All-Star Game grew out of their joint venture at last year's All-Star Game, when both players invited the mothers and children from families whose fathers were away serving the country in the Iraq war.

Marc Stein is the senior NBA writer for ESPN.com. To e-mail him, click here. Also, click here to send a question for possible use on ESPNEWS.