CLEVELAND -- To launch his newest sneaker, LeBron James and 20,000 fans will turn Quicken Loans Arena into an indoor winter wonderland.
When the Cleveland Cavaliers face the Washington Wizards on Christmas night, James will be wearing a "chalk" version of his signature Nike shoe, a tribute to his pregame ritual of tossing and blowing hand rosin into the air above the scorer's table before he takes the court.
Nike will provide packets of confetti for fans to throw along with James, who began the routine a few years ago.
The "Chalk" shoe is the ninth edition of James' Zoom LeBron VI line. Last month, he wore a "Big Apple" model of the shoe when the Cavs played in New York. The new shoe includes a silhouette of James' chalk toss on the tongue.
James' foundation will also host 25 families at the game. They will be treated with gifts and a pregame visit from the superstar.