NBA season draws most TV viewers

NEW YORK -- The NBA says its three national TV partners all had their most viewers ever this season, topped by a 42 percent increase for TNT.

ABC was up 38 percent and ESPN had a 28 percent jump, the league said Friday.

Turner Sports also says its 1.6 rating was its highest in 27 years of NBA coverage and that it televised three of the five most-watched NBA regular-season games ever on cable this season.

Despite fears of a labor stoppage after the season, the NBA reported success across many platforms. Arena capacity was 90.3 percent, its seventh straight year of 90 or better, and the 17,306 average was up 1 percent from last year and was its fifth highest.

ESPN.com's NBA section experienced significant audience increases this season, including a 36 percent increase in total minutes spent online, a 28 percent climb in daily unique visitors and a 21 percent gain in page views. Additionally, total time spent consuming ESPN3.com's NBA regular-season content was up 178 percent over the previous year.

Merchandise sales jumped more than 20 percent and NBA.com saw an increase of more than 140 percent in video views.

Information from The Associated Press was used in this report.