Despite losing last season's title to the
Cleveland Cavaliers, the Golden State Warriors remain the NBA's merchandising leader in stores, while Stephen Curry still has the best-selling jersey over LeBron James.
The numbers were announced Tuesday morning by the league, with sales data based on sales on NBAStore.com from October through December.
Jersey sales Team sales 1. Stephen Curry 1. Warriors 2. LeBron Jamees 2. Cavaliers 3. Kevin Durant 3. Lakers 4. Kyrie Irving 4. Bulls 5. Russell Westbrook 5. Knicks 6. Dwyane Wade 6. Spurs 7. Kristaps Porzingis 7. Thunder 8. Kawhi Leonard 8. Celtics 9. Jimmy Butler 9. 76ers 10. Derrick Rose 10. Raptors 11. Klay Thompson 12. James Harden 13. Damian Lillard 14. G. Antetokounmpo 15. Carmelo Anthony Based on NBAStore.com sales (Oct.-Dec.)
After Curry and James, new Warriors addition
Kevin Durant was at No. 3 in jersey sales, followed by Cavaliers guard Kyrie Irving and Oklahoma City Thunder guard Russell Westbrook.
Curry is currently the best-selling jersey in 43 states, according to Fanatics, which manages both the league's official store and its store in Manhattan. No other player has the best-selling jersey in more than one state.
LeBron has the best-selling jersey in Ohio, and Westbrook has Oklahoma locked up.
Damian Lillard owns Oregon, Jimmy Butler is tops in Illinois, Kristaps Porzingis leads in New York, Karl-Anthony Towns is most popular in Minnesota, and Giannis Antetokounmpo rules Wisconsin.
The current list has Antetokounmpo ranked among the top 15 jerseys for the first time. The
Milwaukee Bucks forward finished 14th, one spot ahead of Carmelo Anthony.
Despite their poor play and no player in the top 15, the
Los Angeles Lakers were the third-best-selling team, followed by the Chicago Bulls and the New York Knicks.
The Bulls have two players in the top 10 in jersey sales:
Dwyane Wade (sixth) and Butler (ninth). The Knicks have Porzingis (seventh), Derrick Rose (No. 10) and Anthony.