LeBron James has weighed in on the controversy surrounding H&M, chiding the retailer for its advertising image of a black child wearing a sweatshirt with the words "Coolest monkey in the jungle."
James posted his thoughts Monday night on Instagram, saying that "African Americans will always have to break barriers."
The Cleveland Cavaliers superstar also included a refreshed image showing the child wearing a crown with the words "King of the World" above his head.
@hm u got us all wrong! And we ain't going for it! Straight up! Enough about y'all and more of what I see when I look at this photo. I see a Young King!! The ruler of the world, an untouchable Force that can never be denied! We as African Americans will always have to break barriers, prove people wrong and work even harder to prove we belong but guess what, that's what we love because the benefits at the end of the road are so beautiful!! #LiveLaughLove❤️ #LoveMyPeople🤴🏾👸🏾👨🏾⚖️👩🏾⚖️
H&M has apologized and removed the image, but not before the ad was widely challenged on social media as being racist and inappropriate.
The Associated Press contributed to this report.