NEW YORK -- The Final Four, with Ohio State and Florida
advancing to the title game, drew overnight ratings that were up 3
percent from a year ago.
Ratings for the NCAA Tournament are up 2 percent from last year.
The national semifinals on CBS on Saturday night had an overnight
household rating of 9.3 and a share of 18.
The opener, in which Ohio State beat Georgetown 67-60, had a 9.0
rating and 19 share, totals that were less than last year. The
second game, with Florida defeating UCLA 76-66, received a 9.5
rating and 17 share, up 12 percent from 2006.
Overnight ratings measure the 55 largest TV markets in the
United States, covering nearly 70 percent of the country. Each
overnight rating point represents about 735,000 TV homes. The
rating is the percentage of all homes with TVs, whether or not they
are in use. The share is the percentage of in-use televisions tuned
to a given show.