Kansas coach Bill Self had his turn Wednesday in what can now officially be called a trend.
Self, who was pursued by his alma mater Oklahoma State after the Jayhawks won the national title in April in San Antonio, signed a new 10-year contract, retroactive to April 1, that will pay him $3 million a year and keep him at the school until March 31, 2018. Kansas released details of the contract Wednesday.
"This will take me to 55 if both parties want to continue, which hopefully will happen," Self said in a phone interview with The Associated Press while playing golf at Pine Valley in New Jersey. "I like to think I'll still want to keep coaching when I get to 55. But if we continue to do our job, this will get us close."
A year ago, Florida's Billy Donovan won the NCAA championship, turned away a suitor in Kentucky, signed a contract with the Orlando Magic and then rescinded, and ultimately re-upped with the Gators for $3.5 million annually over six years.
Whoever wins the title in 2009 may be in for a similar extension, too, if this trend continues.
Self's new overall package increases his salary from the current $1,610,600 a year. The contract has a base salary of $229,900, an additional professional services package of $2,270,100 and a retention payment of $500,000 (after taxes) per year, if he fulfills every year of the contract.
Self's base salary did not change from the old contract, but the personal services portion was previously $1,155,700 and his retention payment was $225,000.
The sides said in April that Self had agreed to the deal while the details were being worked out. Kansas also agreed give Self's staff big raises as well as make improvements to the school's basketball facilities.
This summer, Kansas opened a new $31 million football complex. Improvements to Allen Fieldhouse and other facilities, including basketball training rooms and locker rooms, are expected to be in the same neighborhood.
"It turned out pretty well. I'm very happy," Self said. "But I'm looking at it as 10 one-year contracts."
Kansas made clear in its release that no tuition dollars or state funds were used in the raise but that the money came from private resources.
Kansas athletic director Lew Perkins told ESPN.com at the Final Four in San Antonio that he was never worried he would lose Self to Oklahoma State. Wednesday, Perkins issued a statement saying he was "thrilled that Bill will be our coach for years to come."
"He has done a tremendous job leading the Kansas men's basketball program both on and off the court; there's no one I'd rather have at the helm of the Kansas program," Perkins said.
Self said in the same statement that he was thankful to the school, president and athletic director for the confidence in him, then added that he "cannot imagine a better place to play, or to coach, than the University of Kansas. My family and I look forward to being part of the Kansas and Lawrence communities for many years to come."
"I wouldn't even use the word 'negotiate,'" Perkins told The Associated Press. "The entire process was positive from day one. We didn't squabble over anything. There was never a question we would get this worked out. It's nice to know we're going to have our coach for a long period of time."
Self said he and Perkins saw eye to eye from the outset.
"When we first sat down to talk, Lew asked me, 'How many years do you want?' I said 10 and he said, 'Perfect, that's what I had in mind. We're going to take care of you,'" Self said. "There was no negotiating on my part, either. I can't think of any place I'd rather work or live."
Perkins hesitated to call it a lifetime deal.
"Bill's only 45. In 10 years, he'll still be a young man of 55," Perkins said. "But we feel very good about where we are, and where we're going."
Kansas lost six of its top eight players from last season's title-winning team. Five of the six -- juniors Brandon Rush and Mario Chalmers, sophomore Darrell Arthur and seniors Darnell Jackson and Sasha Kaun -- were selected in the two-round NBA draft in June. The Jayhawks will be led by returnees Sherron Collins and Cole Aldrich, as well as a stellar seven-player incoming class.
"I'm looking at it that we have some momentum off last year and we need to build on it," Self said. "We want to put ourselves in the championship game again as soon as we can. But getting the security is definitely a nice thing. Our coaches and I are very happy about the commitment the university has made to us. We want to make a similar commitment back."
In five years since replacing Roy Williams at Kansas, Self has a 142-32 record, including going 64-16 in Big 12 games.
He has won or shared the last four Big 12 regular-season titles and the last three conference tournament championships. The Jayhawks' 2008 NCAA championship came in the same academic year as the football team's 12-1 record and Orange Bowl victory, giving Kansas its greatest run in athletics.
Andy Katz is a senior writer at ESPN.com. Information from The Associated Press was used in this report.