Originally Published: July 3, 2014

Top 50 coaches: No. 2 John Calipari

By ESPN.com

Editor's note: Over the past five weeks, we revealed the top 50 coaches in college basketball as decided by our ESPN Forecast panel. Today we unveil No. 2: Kentucky's John Calipari and No. 1: Florida's Billy Donovan.

It was Oct. 18, 2013. Big Blue Madness. Like only they can, 24,000 Kentucky fans -- many of whom lined up for days before doors opened -- were packed in to Rupp Arena, crushed into seats and standing-room floor space. The ostensible purpose of this gathering was the usual Midnight Madness tradition: to celebrate the first practice of the 2013-14 season, to see the new Wildcats -- with a recruiting class hailed as the best since the Fab Five -- in action.

Instead, a political convention broke out.

In front of a giant concert stage, on a dais that jutted into the crowd, behind a clear glass podium fitted with transparent slate teleprompters, Kentucky coach John Calipari delivered what UK basketball's eventual news release would call a "state of the program speech." To describe it as grandiose would be an understatement.

"[Our fans are] a nation that stretches across 120 counties in Kentucky, all 50 states and to every country in the world," Calipari said. "We are borderless. We are everywhere. No corner is left untouched by the blue mist."

Kentucky Practice
Mark Cornelison/Getty ImagesAfter limping into the postseason, John Calipari led last season's Wildcats to the championship game.

Having effectively juiced fans into a stupor, Calipari began speaking to recruits. Kentucky's biggest opponent, he said, was "ourselves."

"At Kentucky, we compete against ourselves every day," he said. "We cannot let the strain and spotlight of this program affect us. We are the place to help you achieve dreams.

And then the kicker: "We don't just play college basketball. We are college basketball!"

For a coach whose previous season ended in the first round of the NIT at the hands of Robert Morris, it was a funny thing to say. After spending nine minutes detailing his accomplishments at Kentucky -- the draft picks and the GPAs and the charitable donations former players have made -- that very loss even earned its own brief mention.

"Last year, we learned some very important lessons," Calipari said. He put his hand to his chest and furrowed his brow.

"We were humbled," said the man atop the dais, as a throbbing crowd cheered his every line. "I was humbled."

No college coach before or after has ever meshed the art of the sale with the substance of execution as well as this. And you know why it works? Because Cal, for all his amusing brio, is almost always right.

In the past five years, Kentucky really has been the dominant face of college basketball both on and off the court, which is exactly how Kentucky fans prefer it. The Wildcats have been to the Final Four more often than not in Calipari's tenure. Literally: In five years, they've gone three times.

They probably should have gone in 2009-10, the coach's first season, when he brought John Wall, DeMarcus Cousins and Eric Bledsoe into the program in the matter of one summer. The Wildcats' fatal flaw -- their lack of outside shooting -- sank them in the Elite Eight, and packed-in West Virginia went instead. Flawed though they were, Cal's first UK group was the best end-to-end team in the country that season. Two months after the season ended, it became the first team in history to have five players selected in the first round of the NBA draft.

And so the Calipari-Kentucky collaboration was officially introduced. With that rather remarkable accomplishment at his back, Calipari set about leveraging it. In 2010-11, he recruited another No. 1-ranked group of freshmen and then turned a so-so SEC start into an eventual Sweet 16 upset over the best team in the country that season (Ohio State) and a one-point, Final Four loss to Connecticut.

It was around this point, with Anthony Davis and Michael Kidd-Gilchrist leading a third straight No. 1 class, that Calipari started hammering home the defining marketing pitch of the past half-decade. His program was going to put "players first." He wouldn't encourage NBA-ready players to stay. He'd push them to leave. He would always have their best interests at heart. Their time at Kentucky would be mutually beneficial.

In this way, Calipari turned the one major criticism of his time at Kentucky -- that he was merely cycling through mercenaries on their way to the NBA -- into his chief strength. It also put Calipari in implicit opposition to every other program in the country. If you're not "players first," Senator, then what are you? The political instinct is pure, the rhetorical brilliance staggering. It also has the benefit of being (A) true and (B) exactly what many gifted young athletes and their families want to hear.

Then, in 2011-12, Calipari got all the substance he needed to back up his pitch: Davis, Kidd-Gilchrist, Marquis Teague, aided by two holdovers from the previous season (Terrence Jones and Doron Lamb) and one senior (Darius Miller) put together a 38-2 season -- and one of the most dominant national title runs in decades. Calipari got his first national title after years spent on the verge, but he also proved to everyone that his insanely ambitious, year-over-year system truly worked.

You know the story of the past two seasons. A curiously short-handed backcourt and a Nerlens Noel injury landed Kentucky in the NIT in 2012-13, when they were promptly upset by No. 8 seed Robert Morris. No matter: A super-hyped 2013-14 recruiting class, one good enough to make Kentucky the preseason AP No. 1, was on deck. That team made good on its own expectations during a roller-coaster of a runner-up run this past March. But the end result was all that mattered.

John Calipari
AP Photo/James CrispSince taking over at Kentucky in 2009, Calipari has compiled a 152-37 (.804) record over five seasons.

On deck for 2014-15? A hilariously massive (and massively talented) title contender.

Last season's March run was also a helpful reminder of Calipari's sheer coaching ability. We laud coaches for bringing their teams along at the right time, for finding their peak in March. That's the Tom Izzo specialty. Calipari found that gear in his team at the last possible moment last season, and once he figured it out, it was clear why everyone -- himself included -- was so high on Kentucky in October. There is real tactical substance here: a unique, restrained offensive system, an ability to coax great defense out of young players and real fluency in advanced scouting and statistical ideas.

That's the story of John Calipari, the No. 2-ranked coach in our ESPN Forecast top 50 poll. The man is a born salesman. Sometimes, it's subtle, and sometimes, it's about as subtle as a campaign ad. When Calipari refers to himself as a "dream maker," or when he says his program doesn't play college basketball but is college basketball itself, it's hard not to chuckle. But salesmanship resonates only when you have a quality product to sell.

Calipari has both.

He wins. His players compete for national titles. He really does turn more of them them into NBA millionaires than any other coach. Kentucky's fans really are the biggest, craziest and loudest in the sport. Just because he's saying it doesn't mean it isn't true.

-- Eamonn Brennan

Previous: Nos. 50-25 » No. 24: McKillop » No. 23: McDermott » No. 22: Amaker »
No. 21: Brown » No. 20: Matta » No. 19: Wright » No. 18: Fisher » No. 17: Few »
No. 16: Williams » No. 15: Hoiberg » No. 14: Bennett » No. 13: Smart »
No. 12: Boeheim » No. 11: Miller » No. 10: Ollie » No. 9: Beilein » No. 8: Marshall »
No. 7: Ryan » No. 6: Self » No. 5: Pitino » No. 4: Krzyzewski » No. 3: Izzo »
No. 2: Calipari » No. 1: Donovan »

Full Top 50 Coaches List

No. 50: Tie -- Randy Bennett, Saint Mary's; Scott Drew, Baylor

No. 49: Richard Pitino, Minnesota

No. 48: Stew Morrill, Utah State

No. 47: Bob Hoffman, Mercer

No. 46: John Thompson III, Georgetown

No. 45: Mike Brey, Notre Dame

No. 44: Rick Barnes, Texas

No. 43: Chris Mack, Xavier

No. 42: Josh Pastner, Memphis

No. 41: Ed Cooley, Providence

No. 40: Bruce Weber, Kansas State

No. 39: Tubby Smith, Texas Tech

No. 38: Buzz Williams, Virginia Tech

No. 37: Rick Byrd, Belmont

No. 36: Steve Alford, UCLA

No. 35: Phil Martelli, Saint Joseph's

No. 34: Tad Boyle, Colorado

No. 33: Fran McCaffery, Iowa

No. 32: Tim Miles, Nebraska

No. 31: Lon Kruger, Oklahoma

No. 30: Bob Huggins, West Virginia

No. 29: Jim Crews, Saint Louis

No. 28: Jim Larranaga, Miami

No. 27: Mick Cronin, Cincinnati

No. 26: Archie Miller, Dayton

No. 25: Jamie Dixon, Pittsburgh

No. 24: Bob McKillop, Davidson

No. 23: Greg McDermott, Creighton

No. 22: Tommy Amaker, Harvard

No. 21: Larry Brown, SMU

No. 20: Thad Matta, Ohio State

No. 19: Jay Wright, Villanova

No. 18: Steve Fisher, San Diego State

No. 17: Mark Few, Gonzaga

No. 16: Roy Williams, North Carolina

No. 15: Fred Hoiberg, Iowa State

No. 14: Tony Bennett, Virginia

No. 13: Shaka Smart, VCU

No. 12: Jim Boeheim, Syracuse

No. 11: Sean Miller, Arizona

No. 10: Kevin Ollie, UConn

No. 9: John Beilein, Michigan

No. 8: Gregg Marshall, Wichita State

No. 7: Bo Ryan, Wisconsin

No. 6: Bill Self, Kansas

No. 5: Rick Pitino, Louisville

No. 4: Mike Krzyzewski, Duke

No. 3: Tom Izzo, Michigan State

No. 2: John Calipari, Kentucky

No. 1: Billy Donovan, Florida


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