Skier feels he owes it to football teammates

BOULDER, Colo. -- Colorado wide receiver Jeremy Bloom decided Wednesday to keep fighting the NCAA for the right to accept commercial ski endorsements while playing college football.

Bloom, a world-champion freestyle skier, asked the university to
appeal the NCAA's latest ruling that he would be ineligible to play
college football if he accepts endorsements.

Bloom has been fighting the NCAA for two years and initially
told family members he did not want to go through another appeal
after losing another round this week.

"I do plan on going through with the final appeal. I owe it to
my teammates, my coaches, and myself, to fight this until the
end," Bloom said in a statement from Santiago, Chile, where he is
training with the U.S. Ski Team.

School officials said earlier they already had appealed the
ruling, but apparently decided against it when Bloom declined. On
Wednesday, the school filed the appeal after hearing from Bloom

An NCAA committee consisting of five administrators from NCAA
schools across the country was expected to hear the appeal in a
conference call next week, said Lindsey Babcock, CU's director of

Bloom would have until Sept. 6 -- two weeks after the start of
classes -- to re-enroll, Babcock said. Colorado's first game is
Sept. 4 against Colorado State in Boulder.

Bloom has said he can't afford to pursue his skiing career
without commercial endorsements to pay for his training.