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Ohio State bowl plans this year include milk, cereal

COLUMBUS, Ohio -- The Ohio State Buckeyes are now part of a complete breakfast.

Buckeye Heroes, the newest university-licensed food, will be available in grocery stores before No. 1 Ohio State opens its season Saturday against Northern Illinois at Ohio Stadium.

The box of honey-nut-flavored toasted oats features three mascots -- former Buckeyes linebackers and current NFL rookies A.J. Hawk, Bobby Carpenter, and Anthony Schlegel.

"We couldn't make them 'block Os,' so we made them Os," said
Rick Van Brimmer, director of trademark and licensing services at
Ohio State.

The cereal will cost $3.49 for a 14-ounce box at Kroger stores,
which will have it stocked as early as Thursday, said Monica
Gordon, spokeswoman for the Cincinnati-based grocery chain's Great
Lakes division.

The cereal joins other Ohio State foods such as pasta, chips,
salsa, hot dogs, mustard and hot sauces, as well as candy Buckeyes.

Other universities have had cereal promotions but none on the
scale of Ohio State, which is starting with about 75,000 boxes,
said Tom Schmieder, marketing vice president of TK Legacy, a
Carrollton, Texas, company making Buckeye Heroes.

"OSU's fandom is just a different breed," he said.