From the Patriots' run-heavy approach out of two-back personnel to the Rams' early-down play-action that creates rhythm throws for Jared Goff, the film tells the story.
Let's get into it and break down three keys for each team that you'll see Sunday, along with four X factors who could make a huge impact in Atlanta.
Three keys for the Patriots
1. Stick to the old-school run game to control tempo
Why it's important: I don't see the script changing much for a Patriots offense that has an average time of possession of 41:09 in the postseason. In playoff wins over the Los Angeles Chargers and the Kansas City Chiefs, New England has averaged 165 yards rushing a game on 41 attempts. Those are monster numbers.
The schemes we should look for against a nasty Rams defensive line? Think old-school here, with the Pats looking to 21 personnel (2 RB, 1 TE, 2 WR).
How it works: Bring fullback James Develin on the field to work with an offensive line that is playing its best ball of the season. Kick out and pull on power schemes. Or go straight downhill with iso runs to get Develin on linebackers Mark Barron and Cory Littleton. Clear a path for running backs Sony Michel, James White and Rex Burkhead.