Richie Incognito's alleged actions in the St. Louis Rams' first win of the season did not go unnoticed by the NFL.
The league has fined the Rams offensive lineman a total of $35,000 for multiple offenses allegedly committed during the Rams' 19-17 victory over the Washington Redskins in Week 6.
Incognito, penalized three times during the game, was fined $25,000 for repeated verbal abuse of a game official; $5,000 for a major facemask; and
$5,000 for a chop block.
Referee Walt Coleman issued a 15-yard penalty against the Rams after Incognito allegedly berated officials while St. Louis was driving deep in Redskins territory.
The penalty turned a potential 34-yard field goal into a 49-yard attempt, which kicker Josh Brown converted on the last play of the game to give the Rams their first victory of the season.
Jim Haslett, making his debut as the Rams' head coach, spoke at length with Incognito this week about controlling his emotions. Haslett also took a measure of responsibility for Incognito's actions, saying he had encouraged the offensive line to play with an attitude.
Mike Sando covers the NFC West for ESPN.com.