Seeking closure, Titans owner Bud Adams has purchased a prime piece of Buffalo real estate -- Sunday's back page of The Buffalo News sports section.
"We wish the Bills and their fans good luck today and for the remainder of the season," a large white caption in the blue ad says.
A photo of Buffalo's defensive line anchors the page, topped with a Bills team logo.
The text of the ad includes "Bud Adams" and "Tennessee Titans" on separate lines centered above a Titans logo.
The NFL fined Adams $250,000 on Monday for throwing an emphatic series of middle fingers from a luxury suite at LP Field as the Titans secured the 41-17 win over the Bills, a victory that included 24 straight points in the fourth quarter.
The Bills, who play at Jacksonville on Sunday, fell to 3-6 with the loss to the Titans, who improved to 3-6.
Adams was also seen making the gesture on the sideline after the game.
The 86-year-old Adams apologized for the incidents in a statement Monday.
Information from ESPN NFL Insider Adam Schefter was used in this report.