Schiefelbein spent 18 years with the Packers, where he first met Holmgren. Schiefelbein served most recently as Green Bay's director of football administration/communications. He will report to Bryan Wiedmeier, recently hired by Holmgren as Cleveland's vice president of business operations.
Schiefelbein began as a public relations intern with Green Bay in 1989, three years before Holmgren took over as Packers coach.
The Browns also hired Kent Johnston as their head strength and conditioning coach. Johnson had been out of football for the past four years after spending two years on Alabama's coaching staff.