He's also revived a touchdown dance that might become well-known if he keeps playing so well.
In the dance, Gordon does a little hop/gallop while he simulates stirring ingredients in a pot.
"It's just when I feel as though we're cooking [something] up as a team, that's something I do," Gordon said. "Cooking something up."
Gordon has been "cooking" a lot lately. The 744 yards are the most by a receiver in a four-game stretch in NFL history, and he's already broken the Browns' record for receiving yards in a season (he had 1,400 in 11 games). Against New England, he beat Aqib Talib and raced away to score an 80-yard touchdown that led to the dance.
"Everything JG does is impressive now," cornerback Joe Haden said. "He's catching the ball. He catches it in traffic. He runs across the middle. He runs deep, post routes, comebacks. He's doing the whole tree.
"And Talib, I look at him as one of the best cornerbacks in the league, too. He's been doing a great job covering. Big, physical, in your face. And Josh did his thing against him as well."