How Denver, Kansas City and New England played 'tag' this offseason

Illustration by Yann Danlon; Photo reference from left: Greg M. Cooper/USA Today Sports; Ron Chenoy/USA Today Sports; Charlie Riedel/AP Images

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SURE, DEZ BRYANT'S franchise tag drew most of the coverage on March 2, but the receiver was just one of six pros tagged that day -- and for Demaryius Thomas, Justin Houston and Stephen Gostkowski especially, million-dollar questions still loom.


What do 297 catches (No. 3 from 2012 through 2014), 4,483 receiving yards (No. 2) and 1,874 yards after the catch (No. 1) add up to? For Thomas, the total is $70 million -- a contract, signed on July 15, decreeing him one of the NFL's most valued targets.

But here's the catch: Even if he's worth the big bucks, the Manning-to-Thomas connection might not be.

Consider: Only three receivers racked up more yards on vertical passes (thrown 11-plus yards downfield) than Thomas last year (965), and his 30 grabs on medium-range lobs (11-19 air yards) ranked second. Unfortunately for him, that's no longer Manning's sweet spot. Despite having Thomas as a target, Manning struggled on medium-range throws: No. 17 in ypa (9.9), No. 21 in QBR (78.1) and dead last in INTs (8). And that last mark is why Manning, just two years after ranking fifth, finished 32nd in bad decision rate (4.5 percent) -- how frequently a QB makes a mental error that leads to a turnover opportunity -- on passes thrown 11 to 19 yards downfield. His seven bad decisions? Worst in the league.

The Broncos' brain trust -- ahem, John Elway -- is planning accordingly. New coach Gary Kubiak brings his ground-game-first attack to Denver, putting Manning under center more than ever before. And that sum? With Manning on a pitch count, Thomas' 100-plus-grabs potential will be all but a memory. -- KC Joyner

Thomas' Strength vs. Manning's Weakness

In 2014, Thomas excelled where Manning regressed.


When the Chiefs inked Houston for $101 million over six years on July 15, they made their QB tormentor the richest linebacker in NFL history. Sure, they paid a premium for the 26-year-old, after failing to extend his rookie deal prior to his 22-sack tear in 2014. But with OLB Tamba Hali turning 32 in November, the team was hell-bent on not losing the ascending pass rusher (44 total pressures in 2012, 59 in '13 and 85 in '14, per Pro Football Focus). Still, was Houston overpaid?

A market value threshold for elite pass rushers can be determined by comparing expected points added (a defender's impact on the net score for plays in which he was involved) to adjusted cap hit. That production vs. cost index reveals that, yes, Houston falls just a notch over the line. The Chiefs paid too much -- but just barely.

Assuming cap inflation of 10 percent over the span of his contract, Houston will cost KC just over $13 million a year in adjusted cap dollars. And in a 3-4 D that relies on disruptive OLBs, his three-year average of 18.6 EPA is worth (almost) every penny. -- Mike Sando and Brian Burke

Market Value for Elite Pass Rushers*

Comparing Expected Points Added vs. Adjusted Cap Hit

*All 54 DEs and OLBs since '12 with at least five sacks in a $5 million-plus cap hit season.


The Patriots call Devin McCourty the QB of the defense -- and they all but dared him to leave on March 2. With the safety nearing free agency, New England instead franchised ... Stephen Gostkowski and then made him the NFL's highest-paid kicker ($17.2M). Yes, a week later, McCourty spotted the Pats a family discount ($47.5M over five years), but why even risk it in the first place?

Turns out, no team values special teams as much as New England or gets more value from them. The Patriots have franchised a kicker three times, most in the NFL. In 2006, they drafted Gostkowski in the fourth round, making him one of just four kickers since '03 to go that high. And they're the lone team to draft a long-snapper since '09, doing so twice.

Elite special-teams play has followed suit. Points added over average -- which assigns value to field position on kickoffs, punts and returns, plus the value of field goals based on distance -- shows that the Pats have been above average each year since '96. And they've ranked in the top five since '11, with an NFL-best 27.5 points per year (7.6 from Gostkowski), nearly 25 percent more than No. 2 Baltimore (22.2). Now, that's special. -- Aaron Schatz

Valuing Special Teams

Points Added Over Average Per Year (2011-14)*

*Values adjusted for weather and altitude.