NFL fines Odell Beckham Jr. again, bringing season total to over $96K

The NFL has fined Odell Beckham Jr. for an unsportsmanlike conduct penalty in last weekend's game, marking the fourth time this season that the New York Giants' star wide receiver has been fined.

Beckham was fined $24,309 on Friday for taking off his helmet while celebrating a late-game touchdown against the Baltimore Ravens. He was flagged on the play and drew the ire of Giants coach Ben McAdoo, who acknowledged earlier this week that he spoke with Beckham about the penalty, saying "we can't have it."

Beckham's four fines through seven games have cost him $96,772 already this season.

"No matter what I do, there's going to be extra attention, period," Beckham said Friday. "If I dyed my hair another color, there would be attention. If I wear some funky shoes, there's going to be extra attention. ... I have to do the best to not be a distraction to my team. I don't think they've ever felt that way in a sense.

"Everyone in the locker room knows what it is with me. They know how I feel about them and what I'm willing to do and give to them each and every day, not just on Sunday."

In Week 1, Beckham was involved in a group celebration that cost him $12,154. In Week 2, he was docked $36,000 for a hit on New Orleans Saints safety Kenny Vaccaro. After Week 4, he was docked $24,309 for taunting Xavier Rhodes during a Monday Night Football game against the Minnesota Vikings.

Beckham leads the Giants with 35 receptions for 581 yards and three touchdowns this season. He has been limited in practice this week because of a hip injury but was not on the Giants' injury report Friday and is expected to play Sunday in London against the Los Angeles Rams.

ESPN Giants reporter Jordan Raanan contributed to this report.