Among the many aspects of the San Diego Chargers' move to Los Angeles that brought about much reaction on social media was the unveiling of a new advertising mark that combines the team's well-known lightning bolt with an LA brand to mark the new home.
(Although a source told ESPN's Darren Rovell that the mark appearing on the Chargers' social media accounts is a working logo and has not been approved by the NFL.)
Like or dislike Chargers' new logo? pic.twitter.com/MLDoTI5qup
— Adam Schefter (@AdamSchefter) January 12, 2017
However, with the basic blue and white colors, the new mark closely resembles the Los Angeles Dodgers logo, combined with a little bit of the Tampa Bay Lightning. The NHL's Lightning were quick to point out the resemblance.
— Tampa Bay Lightning (@TBLightning) January 12, 2017
Not surprisingly, there were plenty of parody mockups of the logo on Twitter, including a few fellow sports teams getting in on the fun.
— Arash Markazi (@ArashMarkazi) January 12, 2017
Well, that didn't take long: Spotted in an SD shop. pic.twitter.com/ocf6FAif6t
— Paul Lukas (@UniWatch) January 12, 2017
We're not ones to fall behind the times. pic.twitter.com/IUuKvO2KUk
— Montgomery Biscuits (@BiscuitBaseball) January 12, 2017
— Dallas Stars (@DallasStars) January 12, 2017
Are we doing this right? pic.twitter.com/OwDBuCdyDH
— #PonyUpTempo (@SMU_Football) January 12, 2017
For all the mocking going on, there's no guarantee that will be the mark that sticks once the team kicks off play at StubHub Center this fall.
-- James Quintong