RALEIGH, N.C. -- Pittsburgh Steelers running back Rashard Mendenhall is suing the parent company of the Champion sports apparel maker, calling the decision to drop his endorsement deal over his tweets about the death of Osama bin Laden and the Sept. 11 terrorist attacks a breach of contract.
Mendenhall's lawyers filed suit Monday in U.S. District Court in North Carolina, seeking roughly $1 million in damages from Hanesbrands, Inc., the Winston-Salem-based corporate parent of Champion.
The complaint says Champion's decision to end its endorsement deal with Mendenhall in May, days after he questioned the public celebration of bin Laden's death, violates a contract extension the two parties signed in 2010, worth more than $1 million. Mendenhall first signed a deal to endorse Champion products when he entered the league in 2008.
"For Rashard, this really is not about the money. This is about whether he can express his opinion," said Steven Thompson, a Chicago-based attorney representing Mendenhall.
A spokesman for Hanesbrands did not return a call seeking comment by early Tuesday afternoon.
Shortly after bin Laden was killed by a team of Navy SEALs, Mendenhall tweeted, in response to scenes of euphoria around the U.S., "What kind of person celebrates death? It's amazing how people can HATE a man they have never even heard speak. We've only heard one side..."
He also tweeted on the Sept. 11 attacks: "We'll never know what really happened. I just have a hard time believing a plane could take a skyscraper down demolition style."
The comments prompted significant anger, leading to a clarification by Mendenhall and a separate statement by Steelers team president Art Rooney II that distanced the organization from Mendenhall's remarks. But his number of Twitter followers nearly doubled to about 37,000 within a few days of the tweets.
Hanesbrands' decision to drop the Steelers star was likely a "kneejerk reaction" made within 48 hours of the tweets, Thompson said. The swiftness of that move contrasts with Champion's silence regarding other contentious tweets by Mendenhall, the lawsuit claims.
"Anyone with knowledge of the slave trade and the NFL could say that these two parallel each other," Mendenhall wrote.
About six weeks later, he tweeted that women who decline to perform oral sex on a partner should be aware that "It's either gonna be you, OR some other chick."
"Hanesbrands at no time prior to May 2011 suggested that it disagreed with Mr. Mendenhall's comments or that his tweets were in any way inconsistent with the values of the Champion brand," the lawsuit says.
The running back's contract included provisions barring Mendenhall from actions that would bring him "into public disrepute, contempt, scandal or ridicule, or tending to shock, insult, or offend the majority of the consuming public," along with other terms, Lynette Fuller-Andrews, a lawyer for Hanesbrands, wrote in a May 11 letter to Mendenhall's representatives.
"Morals clauses" are commonly invoked when an athlete's behavior makes the wrong kind of headlines. Philadelphia Eagles quarterback Michael Vick lost endorsement deals after revelations about his participation in a dogfighting ring, and Tiger Woods was dropped by some of his sponsors following the disintegration of his marriage over accusations of serial infidelity.