NEW YORK -- The NHL has promoted John Collins to chief operating officer.
The former NFL and Cleveland Browns executive will now oversee league communications and club consulting and will continue the duties in business and media operations he has held as senior executive vice president since 2007.
Collins guided the launch of the NHL Network in the U.S. and the NHL Network Online, helped create the NHL Winter Classic and developed new marketing partnerships with major sponsors.
Commissioner Gary Bettman in a Thursday statement credited Collins with helping the league grow during his short tenure. His branding efforts helped the league form $1.9 billion in marketing partnerships.