Canadiens apologize after Twitter celebration goes awry

The Montreal Canadiens issued an apology late Tuesday night after a social media promotion to celebrate the team's one millionth Twitter follower went horribly awry.

The team used an automated script to deliver video messages from players as well as customized images and personalized jersey avatars to anybody who tweeted at the team with a customized hashtag. However, the team's official account -- through automation -- delivered messages and images displaying highly offensive personalized Twitter handles containing inappropriate language and racial slurs, including some directed at defenseman P.K. Subban, who is black.

The player videos, including one of Subban, thanked fans for their support.

The Canadiens became aware of the issue and issued an apology, saying they had "fixed the issue."