Matthews misses, for good cause


INDIANAPOLIS — The Archery Trade Association Show is a seemingly endless maze of big and little companies trying to sell their vision of what every bow hunter needs.

Small, single product booths open into huge, glitzy displays manned by outdoor celebrities. At first glance, it would appear that everyone with any interest in the archery business is all under one roof for three glorious days.

But not everyone made it to this year's show: Mathews bow company, for example, opted to sit this one out.

"No one should read anything into our not attending this year's show," said Ron Cormier, Mathews spokesperson. "We just decided to put the money we would normally spend on the show into the National Archery in The Schools Program."

That's good news for everyone in the archery business. By the end of this year, all fifty states will have adopted NASP into at least some of their schools. Once into the schools, the success rates are impressive.

Forty nine percent of students like school better on "archery days," and 27 percent of them buy archery equipment after graduating.

"To date, Mathews is the largest supporter of the NASP by at least three-fold," said Roy Grimes, President and Co-Founder of the NASP. "By the end of last year, Mathews had donated $1.8 million to the design and implementation of the program."

The National Wild Turkey Federation and the ATA have donated about $600,000 each to the program.

Still making bows

Despite their financial commitment to the NASP program, Mathews continues to create new technology and better bows every year. 2008 is no exception.

The new Mathews DXT has features that, just a few year's ago, would not have been possible. Ultra-thin and narrow SE 4 composite limbs help make the DXT a very light bow - just 3.75 pounds. In fact, the DXT is so light that — even when equipped with a quiver, arrows and broadheads — it still weighs less than many other bows.

The DXT is also shorter than most other bows. At 29 and 3/4 inches, axle to axle, it's a tree stand hunter's dream.

And like many of the new parallel limb bows these days, the DXT is very fast. It boasts an IBO rating of 322 feet per second. That makes it one of the fastest bows on the market in 2008.

Some ultra-light, short and fast bows have a bad reputation for being difficult to shoot consistently. Small mistakes are compounded with many of them, making them unreliable in hunting situations. Mathews says there is no trade off with the DXT, and early reports from Mathews shooters agree.

This one is fast, light, small and forgiving. Everything a shooter wants in a dream bow.

For more information, visit your local dealer or www.mathewsinc.com.