| ||Wednesday, May 3|
Product line expands 10-fold
|ESPNstore.com, through an alliance with sporting goods retailer Shopsports.com, has re-launched and expanded its product offering ten-fold with the addition of a Golf Pro Shop, footwear, fitness and athletic equipment, extreme sports products, broader memorabilia offerings, outdoors supplies, and other products for sports fans and participants alike. ESPNstore.com, housed within ESPN.com, the most popular sports site on the Web, is also adding such services as personalization, enhanced search capability, electronic gift certificates and customization.
ESPNstore.com continues to offer the best in team-, league- and ESPN-logo'd merchandise and apparel, as well as ESPN-authenticated memorabilia. The re-launch enables ESPNstore.com to provide practically everything for the sports enthusiast, all in one virtual store."With this re-launch, we are greatly expanding the depth and breadth of product that will appeal to all types of sports fans," said Chuck Davis, president, e-commerce, Buena Vista Internet Group. "Our new alliance with Shopsports.com and the introduction of a new technology platform allow us to serve customers in a more efficient manner. We can find out what they like, and then deliver product that matches their interests. Furthermore, nearly 80 percent of merchandise is shipped out of our own warehouse, allowing for a more efficient means of distribution."
Partnering with Shopsports.com, a pioneer in sports e-commerce, enables ESPNStore.com to draw upon a tremendous depth of sports product, in the process delivering up to 15,000 products and 47,000 SKUs (store keeping units), including exclusive brands such as Callaway, Reebok, North Face, and many more.
In addition, ESPNstore.com is deploying InterWorld Corporation's Commerce Exchange software that will result in quicker downloads and improved user interface. InterWorld's software will provide online merchandising and order processing capabilities as well as personalized customer service features that enable registered members to check their order history and to create an address book.
New ESPNstore.com product offerings include:
New ESPNstore.com services include:
Other ESPNstore.com highlights include:
In the future, ESPNstore.com will also provide customization and electronic gift certificates. Shoppers can create something special for themselves or for family or friends by allowing ESPNstore.com to customize such items as college sweatshirts. Products purchased as gifts will even arrive with a personal greeting from the sender. Electronic gift certificates are 100-percent online coupons, ideal for those who can't decide on a particular gift item. Shoppers download the certificate and ESPNstore.com emails it to the recipient, who redeems it online. Shoppers at ESPNstore.com are protected by ambitious privacy and security policies ensuring that all transactions and consumer information gathered is totally secure and safe. Customer information is confidential and fully encrypted throughout the ordering process.
ESPNstore.com is accessible via ESPN.com, the most popular sports site on the Web. ESPN.com is produced by ESPN Internet Ventures (EIV), which also produces the official sites of the NFL, NBA, NASCAR and WNBA. EIV is a joint venture between Disney's Buena Vista Internet Group and Infoseek (NASDAQ: SEEK), and is part of GO Network. The Walt Disney Company (NYSE: DIS) and Infoseek recently announced they had reached an agreement to combine Buena Vista Internet Group (BVIG) with Infoseek and create a single Internet business called go.com.EIV is part of ESPN Internet Group, which also includes ABC Sports Online, producer of ABCSports.com and the official sites of Monday Night Football and college football's Bowl Championship Series. Additional information on ESPN.com can be found at http://espn.go.com/pr/.