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3M to sponsor Jeff Gordon

CONCORD, N.C. -- 3M has reached a three-year deal with Hendrick Motorsports and will serve as Jeff Gordon's primary sponsor for 11 races a season starting in 2015.

The deal was announced Tuesday. 3M will serve as the associate sponsor for Gordon's No. 24 Chevrolet in all other races from 2015 to '17.

3M had been on Greg Biffle's car for Roush-Fenway Racing.

Gordon is a four-time NASCAR champion, and his 90 victories rank third on the career wins list. He's second in the points standings, with two wins and 15 top-10s in 22 Sprint Cup races this season.

All five of 3M's business units, which comprise more than $31 billion in annual sales, will use the sponsorship in consumer promotions, product launches and business-to-business opportunities.