<
>

NASCAR will call top series Monster Energy NASCAR Cup Series

NASCAR left in a word that is a piece of its history, as it will call its premier series the Monster Energy NASCAR Cup Series starting next season.

NASCAR had announced Dec. 1 that Monster Energy would replace Sprint as the sponsor of the top series, originally NASCAR's Grand National division.

Ever since it has been sponsored, NASCAR's top series has had the word "Cup" in its name.

It was known as the NASCAR Winston Cup Grand National Division from 1971 to 1985, the NASCAR Winston Cup Series from 1986 to 2003, the NASCAR Nextel Cup Series from 2004 to 2007 and the NASCAR Sprint Cup Series from 2008 to 2016.

The series name, unveiled Monday along with a modernized NASCAR logo that moves the colors solely to the left of the wording instead of having colors behind it, includes the sanctioning body's name after the series sponsor for the first time.

"It was important for us to recognize our history and implement a piece of each previous mark in the new design," NASCAR chief marketing officer Jill Gregory said about the new logo for the sanctioning body. "Our goal was to evolve the sport's visual identity to make it concise, relevant and functional, while respecting and maintaining the unique qualities of the original mark."