Dale Earnhardt Jr. to endorse Goody's

CONCORD, N.C. -- Richard Petty and Dale Earnhardt Jr., two of NASCAR's most iconic names, are teaming up to promote Goody's headache powder.

Petty and Earnhardt announced Monday night a deal for a multi-year campaign that will begin this season.

Petty, a seven-time Sprint Cup champion, has represented Goody's since 1977. Earnhardt, NASCAR's most popular driver the past 10 years, is being brought on to help lure in a younger generation.

Earnhardt said he was "shocked'' and "surprised'' when Goody's approached him. While he gets approached by sponsors on a daily basis, he said this one was too good to pass up because of the longevity and history Goody's has in the sport.

NASCAR is the only sport in which Goody's has a celebrity spokesperson.

"You get excited about the opportunity to be around some of the guys that you watched build the sport,'' Earnhardt said on the first day of the Sprint Media Tour. "This is my chance to watch Richard.''

Goody's in '77 became the first non-automotive sponsor in NASCAR when it signed Petty as a spokesperson.

"I am really looking forward to working with Dale Jr. on the new campaign,'' Petty said. "He's a great driver and a smart businessman, and nobody is more popular with NASCAR fans.''