BOSTON -- Carl Edwards is turning into a seamhead for this weekend's visit to New England.
Edwards' No. 99 car has been repainted white, with the traditional red stitches of a baseball, to celebrate his first visit to the land of the Boston Red Sox since the ballclub's owners invested in his race team. The car will also sport the Red Sox name and logo on the hood and sides, and even Edwards' helmet has been painted white with red seams.
"I wouldn't put that on in this park, the way these guys swing the bat," Edwards said after watching team owner Jack Roush take batting practice.
Roush sold half of his team this winter to Fenway Sports Group, a sister company of the Red Sox, in a deal that brought him clout and revenue within his sport and a marketing arm that extended into an area that has traditionally been cool to auto racing.
But it wasn't until Thursday that the marriage really made its public debut, with the newly designed No. 99 -- the nines matched the font of the ones from Ted Williams jersey -- revving up on the Fenway warning track.
This weekend's race in Loudon, N.H., will be the Roush team's first visit to New England since joining forces with the Red Sox. The ballclub has declared it NASCAR weekend at Fenway Park; Roush will throw out the first pitch on Friday night and several of his show cars will be on the field before the game.
"It is our intention to be New England's NASCAR team," said Roush, who traded his usual straw hat for a baseball cap with the traditional Boston "B" on front. "We hope Red Sox fans watching the races in Loudon will support us with the same intensity as they do when watching the Red Sox."