The Mag's Ultimate Standings 2014

The method to our ultimate madness

First: Consulting firm Maddock Douglas surveyed 1,002 North American fans to form 25 criteria for what you want most in return for the emotion, money and time you invest in the 122 MLB, NBA, NFL and NHL teams.

Second: Teaming with NetReflector, an opinion research firm, asked fans to rate their home teams in each area; more than 101,000 of you did! We grouped grades into the categories below. Royals fans, for example, ranked Kauffman Stadium much higher (29) than owner David Glass (112).

Third: Our final measure, bang for the buck, uses calculations developed with Oregon's Warsaw Sports Marketing Center to figure how well teams turn fans' money into wins. FINALLY We combined each team's score across all categories into a weighted average. For example, since fans ranked players as more important than ownership, the former counted for 13.9 percent of a team's final score versus 11.3 percent for the latter. The result? Fan opinion combined with an objective gauge of the cost of winning. Ultimately, everything counts.

Price of tickets, parking and concessions
1. Grizzlies
122. Maple Leafs

Strength of on-field leadership
1. Spurs
122. Panthers (NHL)

Fan relations
Courtesy by players, coaches and front offices toward fans, and how well a team uses technology to reach them
1. Spurs
122. Knicks

Honesty; loyalty to core players and the community
1. Spurs
122. Marlins

Effort on the field, likability off it
1. Spurs
122. Knicks

Stadium experience
Quality of venue; fan-friendliness of environment; frequency of game-day promotions
1. Giants (MLB)
122. Islanders

Bang for the buck
Wins in the past year, per fan dollars
1. Pacers
122. Maple Leafs

Title track
Championships won or expected within the lifetime of current fans
1. Cardinals (MLB)
122. T-Wolves

Back to Overall Rankings

Click on table headings to sort by category.

1.San Antonio Spurs1811318115
2.Dallas Mavericks9495131911141017
3.Memphis Grizzlies4613321266862
4.Oklahoma City Thunder7914252327108847
5.Miami Heat346220166543354524
6.Portland Trail Blazers334127295332204064
7.Golden State Warriors524229768073258572
8.Charlotte Hornets292730561445413379
9.Chicago Bulls53864161875281135
10.Atlanta Hawks483746722883453894
11.Boston Celtics6611152417575615428
12.Utah Jazz68895539275887101102
13.Indiana Pacers1816530825926668
14.Brooklyn Nets7666667010137905586
15.Los Angeles Clippers5950681076877281563
16.Phoenix Suns647469785982403092
17.Houston Rockets494670445450688945
18.Toronto Raptors74547174107764658101
19.Los Angeles Lakers871187253109607111922
20.New Orleans Pelicans654575653596859481
21.Sacramento Kings85858051421081076994
22.Orlando Magic78102816763418210278
23.Philadelphia 76ers9310389895593986367
24.Washington Wizards73289364841007498106
25.Cleveland Cavaliers1017794914465115121109
26.Denver Nuggets987110697718591102117
27.Detroit Pistons105881129851901217431
28.Minnesota Timberwolves1145911611447115117105122
29.Milwaukee Bucks12011011910432117118116115
30.New York Knicks12111512211812191122108112


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