WHO: ESPN Winter X Games and Aspen Skiing Company
WHAT: Event dates for Winter X Games 13
WHEN: January 22-25, 2009
WHERE: Buttermilk Mountain, Aspen/Snowmass, Colorado
DETAILS: The Winter X Games, the premier winter action sports event in the world, will be held January 22-25, 2009 from Aspen/Snowmass, Colorado. The annual event features athletes from across the globe competing for medals and prize money in the following sports: Skiing, Snowboard and Snowmobile. January 20-21 will serve as practice and elimination days. All Winter X Games competitions will take place at the resort's Buttermilk Mountain. Winter X Games 13 will air live on ESPN and ABC and will feature nighttime events. The event will remain at Aspen/Snowmass through 2010, for a total of nine consecutive years (2002-2010).
Winter X Games 12 Results
Winter X Games 12 was ESPN's most-watched in history The eight telecasts averaged 863,000 homes, up 17% from 2007. Many key demo groups (Men and Persons 18-24, 18-34, 18-49, and 25-54) also delivered their most-viewed Winter X Games, all up double-digits across the board from Winter X Games 11. Of the eight Winter X Games 12 telecasts, six were among the top ten most-viewed in Winter X history, including the final night and most-viewed Winter X telecast ever Sunday night (1,117,000 HHs, based on a 1.2 rating). ABC's Winter X Games 12 telecast on Saturday afternoon delivered a 1.3 household rating and 1,424,000 HHs, up 9% and 10% respectively from Winter X Games 11. Overall, ABC was up across the board among all people and male demos, with Men 18+ up 29% from last year.
Aspen Skiing Company
Aspen Skiing Company operates the four mountains in the Aspen/Snowmass area Snowmass, Aspen Mountain, Aspen Highlands and Buttermilk - as well as the award-winning Ski & Snowboard Schools of Aspen/Snowmass. The area offers unparalleled nightlife and off-slope activities as well. Aspen/Snowmass is accessible by two of the most convenient airports in the mountains Aspen Pitkin County Airport (ASE) (3 miles from Aspen) and Eagle County Regional Airport (EGE) (70 miles from Aspen). For more information on Aspen Skiing Company, please call 800-525-6200 or 970-925-1220, or visit the company's website at aspensnowmass.com.
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